In this episode of The Sponge Podcast, Ambi Parameswaran talks about why it's crucial to turn down incompatible clients. He further talks about how voicing 'no' early on reduces the chances of damaging a company. Check out Ambi's latest book...

Ep. 11: Sorry. Please Leave!

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.
Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients
Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

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In today’s episode of Investverse an education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing.

Ready for a long life

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge':  You can listen to this...

Ep. 28: One Final Squeeze!

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise...

Ep. 27: The Self-Driven Driver

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he...

Ep. 26: Value Quality Over Cost

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's...

Ep. 11: Sorry. Please Leave!

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