In this episode of "Sorry We're Closed," hosts Pat and Sean, along with Tevo, delve into their entrepreneurial experiences, sharing insights and addressing various business challenges. The hosts explore a Wall Street Journal article that poses the question: "Can you call someone without sending them a text message first?" This leads to a lively debate about modern communication etiquette, generational differences, and personal preferences when it comes to phone calls versus text messages. A significant portion of the episode is dedicated to discussing Equinox's new $40,000 annual program that includes a series of lab tests, a fitness trainer, a nutrition coach, a sleep coach, and a massage therapist. Sean, who runs a health and wellness business, provides his perspective on this high-end offering, comparing it to his own services and emphasizing the importance of personalized, professional care. Pat introduces the concept of the Light Group Owner Card, a membership card designed to provide exclusive benefits to their best customers. The card offers perks such as skipping lines, free meals, early access to events, and discounts on parties. Pat emphasizes the importance of over-delivering on customer expectations and providing exceptional service. Overall, this episode provides valuable insights into the entrepreneurial mindset, customer service strategies, and the importance of effective communication in business.