Having a target audience/market is a big deal in 2019 because the approach is an important means of boosting efficiency. When you are selling a product/service, you need to be able to identify who your ideal client is and who you think can benefit from your brand.

In this podcast, we will be answering the question of ‘why is it important to have a target audience?’

When it comes to marketing for your business, it can be hard to choose where to start and what tools to use. As you know, we’re a marketing agency and use a wide variety of tools, software and programmes, so here are 5 tools we recommend for your business.

Email was one of the first forms of online marketing and was a big part of communication. It is still important and used within the workplace but due to so many other forms of marketing, there are lots of question of ‘is email marketing still relevant?’ We answer this question in this podcast.

Social media has become the medium for people to socialise and for businesses to promote their brand. More and more are including social media marketing into their marketing strategy, but if you don’t already do so, it’s essential that you research and find out whether it’s beneficial for you and your brand before you jump in.  

In this podcast, we cover some pros and cons of social media marketing. 

No business owner is perfect and everybody makes mistakes. But, can these mistakes cost your business time and money? As a business owner, you want your business aiming for success, not a failure, so in this podcast, we will be talking about mistakes to avoid in business.

Managing multiple social media profiles can be a difficult task. With each platform having its own rules, it can be hard to stay consistent across the platforms you’re working with. For example, Twitter has a character limit of 280 while Instagram has a video length limit of 59 seconds (Longer videos can be uploaded to IGTV). 

With that said, it can be hard to stay consistent while adhering to the rules. In this podcast, we cover how to keep your brand consistent across social media.

Previously, we have done a few podcasts about Twitter and how to grow your business using it, but how do you specifically increase your following organically through different activities?  

The effectiveness of this platform depends on the marketing strategy you use to promote your business. In this podcast, we tackle ways to increase your following on Twitter. 

With over 1.94 billion websites online are you stuck within the myths of websites?  

As the fight for the top spot on Google becomes an increasing battle, website knowledge has never been more important.  

To make sure you aren’t caught in the myths we have created this podcast on the 7 most common myths about websites.

Online marketing is important for any business because it has a significant influence on customers purchasing decisions. To make sure your business is relevant to today’s market, you need to keep up with technological advancements.

To make sure your business is not left behind, we have created this video on ‘why it is essential to get your business online?’

Networking on social media? Who would have thought it but little do you know networking on social media is as easy as it sounds. Simply engaging with other people allows you to network with different people and businesses.  

We have created this podcast to help you get the most out of social media and help you widen your networking avenues as in this video, we cover 5 tips on how to network on social media.