SOS with Sonja Rasula

Calling all parents who are also founders! Busy mom Aidah Johnson is the founder of Aidah's Creative Life, a successful interior design business. As a proud mom, Aidah often uses her one social media account for both pictures of her family and to promote her company. From a business perspective it's confusing and will hamper her growth. So, in this episode of  SOS with Sonja Rasula listen as Sonja helps Aidah optimize her social media to help grow her business by creating content that will resonate with people and show off her beautiful design skills. If you think it might be time to create a separate business Instagram account, this episode will teach you how to do it right. Do you have experience with this? Did you go through a similar challenge? We'd love to hear from other parents who are also trying to build businesses!

Lifeline Links:

Sonja's Instagram, YouTube, Twitter

Aidah's Creative Life Instagram

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.

Julie Wiener of Granolust has successfully created sexy granola. Really! And while Julie had no intentions of becoming an entrepreneur, the Canadian company is thriving. However, in order to scale to the next level, and sell in the US, Julie needs Sonja's help. In this episode we will hear how Julie created her well designed product packaging, and Sonja will advise Julie on how to competitively price her products, how to sell at trade shows, and how to effectively work with micro-influencers.

Lifeline Links:

Sonja's Instagram, YouTube, Twitter

Granolust Instagram, Website

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.

Raise your hand if you are the social media dept, catering, janitorial, accounting + more! Entrepreneurs run the whole dang business, like Flybrow founder Suzie Moldavon. Flybrow is a mobile business that brings expert eyebrow waxing and shaping to patrons, whether at home, at work, or at an event. Flybrow is wildly successful and lucrative, but Suzie needs direction on expansion and how to step away from owning every role in the company. In this episode of SOS with Sonja Rasula Sonja covers everything from franchising, to scaling, product development, creating company legacy, and being able to actually enjoy your success as a founder.

Lifeline Links: Sonja's Instagram, YouTube, Twitter

Flybrow Instagram, Website

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.

Is running your small business making you feel burnt out? Er.... DUH! Don't miss episode 302 of our podcast where Sonja Rasula talks to the founder of the blog Fertilust, a thriving community for those who are in, or have been through, struggles with fertility. Fertilust founder Nathalie Carpenter is at a CRUCIAL point in her journey and needs Sonja's help to figure out how to stop the burn out and make a living doing what she loves, while not alienating her current community. You do not want to miss this episode!

Lifeline Links:

Sonja's Instagram, YouTube, Twitter

Fertilust Instagram, Website

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.

Look no further for small biz inspiration! After Gisela Rocha's husband was diagnosed with cancer, she dove into the world of natural skincare in the name of eliminating toxic ingredients from their home... And UnTamed Naturals was born! While the business doubled its sales in 2020, she's not sure how to best sell online and grow. As usual, Sonja points out all the ways to improve and does not hold back.

Lifeline Links:

Sonja's Instagram, YouTube, Twitter

Untamed Naturals Instagram, Website

SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets, and engineered and edited by Zach Schwartz.

Sonja shares more about the Unique Markets DIGITAL SUMMIT, presented by Toyota Mirai. Designed for entrepreneurs, artists, business owners, freelancers, and all, the virtual conference is ready to help you up your digital game! Some of the topics include social media marketing, how to pitch press, advice for scaling a business, the importance of design and innovation, and more! Visit www.UniqueMarkets.com/digitalsummit to RSVP now!

Calling all creatives! This episode our guest is Zach Schwartz also known as DJ LMNOP. Zach is a music producer, DJ, and sound engineer who's worked with the likes of Nike and artists like JC Chasez of NSYNC. Zach can and does A LOT of things, but he’s yet to hone in on one thing which of course makes his website and Instagram a little confusing. Listen as Sonja helps Zach narrow down what exactly he wants to be professionally known for, and specifically how to be a professional creative. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!

Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.

Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!

Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months!

Krystyl Wright is co-founder of Lot XI (pronounced “Lot Eleven”) an urban apothecary brand based in Compton, California. Recently, her business was featured on HBO’s Insecure which of course caused a spike in her website visitors. However her overall sales did not reflect the increase in visitors. Sonja digs deep into Krystyl’s website to analyze why her conversion rate was so low. Listen as Sonja gives her most in-depth website analysis of the season including tips on website navigation, product photography, and storytelling/branding. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!

Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.

Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!

Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months!

Sonja speaks with Emily Hope Dobkin, founder of Betterish, a company dedicated to providing dynamic and collaborative workshops and classes with the goal of connecting people and fostering community. However, in the wake of COVID-19, Emily is struggling with finding ways to pivot and provide the same interconnectivity and community that she provides through her in-person experiences. Listen as Sonja helps her to figure out what her next steps should be and how she can increase sales and communication. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!

Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.

Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!

Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months!

Welcome to Season 2 of the SOS Podcast with Sonja Rasula! Get ready for an amazing episode, as Sonja goes in depth about story telling on your website and social media. Salima Visram is an already much accomplished entrepreneur. Founder of luxury vegan fashion brand, SAMARA, Salima was able to reach $1.3 million in sales in her first two years! What Salima struggles with though is becoming more of the face of the brand and telling her story through social media and her website. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!

NEW! Watch as Sonja critiques our guest’s website and social media by heading to YouTube where you can see what Sonja references on the podcast.

Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!

Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months!