SoTellUs Time

The definition of Insanity is doing the same thing and expecting a different result. As we enter the last month of the year it is time to start preparing for next year’s marketing. Today we will discuss the 3 things you need to do this month to prepare for next year’s marketing.

When we first start our companies we are so excited and we work so hard. As time goes on we can start to resent our business for all the hours we work, the problems we face, and even the clients we have. We can lose sight of why we started our company in the first place. If you find yourself stuck in this rut then an attitude of gratitude will help get you back in the right mindset. Take a minute and listen to this episode to get back on track and finish the year strong! :-)

Creating the right kind of habits can make or break your company. Today we discuss the 10 habits of some of the wealthiest people in the world.

One thing most businesses struggle with is USP (Unique Selling Proposition). If you pick any industry and Google it, take the top 3 results and you'll see they pretty much look the same. If you can create and market a unique selling proposition it can build your business faster and bigger than your competitors. Today discuss the following:

How do you stand out among your competitors

What is a unique selling proposition or USP

What is not a USP

What is a good USP

How to discover your USP

For some businesses Yelp is a must. The problem is getting Yelp to actually be effective for you without paying them an arm and a leg! Today we discuss with Don Wexler, a Yelp expert, on how to make yelp actually work for you. Here are the topics we will discuss:

Why should businesses invest in marketing on Yelp?

What businesses should focus on Yelp and what ones should avoid it?

What are some myths about Yelp?

The Do's and Don'ts of Yelp

In the world there are different personalities and each one wants your services but likes to be sold differently. Knowing the 4 major personalities and how to immediately identify them will help you sell more and service better clients. Today we interview a personality expert who helps us understand "the 4 animal types" and how to deal with each.

Getting referrals is one of the cheapest and best ways to grow your company. However many entrepreneurs struggle in getting them or could be getting more and growing faster! Today we discuss how to get more referrals from happy customers. We talk about how to do it totally free for all our startups and those in the bootstrap phase. We also discuss how much more effective a referral system can be and what you should expect when paying.

One thing companies always want is converting more potential customers into actually customers. On today's episode we talk about how to get 88% more conversion and share a free tool that every business needs to be using!

Many times companies struggle or fail to implement marketing that pays off. They end up wasting money on marketing that "doesn't work". We get asked all the time if there is an "order" they should follow when it comes to the different types of marketing and when to implement them and my answer is "yes". Today we discuss common sense marketing and how to determine what marketing strategies and when to add them to your business.

On this episode we interview Bonnie from the talk show The Ask Bon Bon Show and discuss the power of video and why you need to implement it in your business. Video gives a presence of authority and expertise. One way to grow and bulletproof your business is to become the expert. By being the authority in your industry it creates loyalty that can see you through the slow or hard times.