In this week's episode of the ArtTactic Podcast, we're joined by Noah Wunsch, global head of e-commerce at Sotheby's. First, Noah discusses the importance of brand innovation and how he has worked to bring that to Sotheby's, a firm that already possesses such a valuable and established brand. Then, he shares how much growth Sotheby's has had on the e-commerce platform over the past few years. Also, Noah touches on what it was like to incorporate such a large e-commerce platform to such a historic business like Sotheby's. Then, he identifies the top performing categories on the e-commerce platform and he reveals what he would say to a potential consignor who is reluctant to sell their art in an e-commerce sale.