The biggest risk in business is not taking any risk. You can’t grow your company without sales, but you can’t get sales without marketing. It doesn’t matter if you sell to consumers or businesses; the two are intertwined and must be approached as one cohesive unit. If you don't have a strong marketing presence, then your customers won't know who you are and why they should buy from you over anyone else. Without that awareness, it's impossible to generate leads or close deals—and therefore impossible to grow your business at all! If you want to learn how to marry the two, check out today’s SOTR episode with our guests Dan Spottsville and Chris Mathew from Valynt Digital.