One common mistake that most businesses commit is that they try to be everything to everybody. It's a natural instinct for agency owners to decide to create an offer for every tier, but that leads to confusion. This ultimately leads to a loss of profits, time, and resources. So, what can you do if you're trying to create an offer that appeals and gives clients and your agency the most bang for your buck? Tune into this week’s Sales On The Rocks episode and find out!