Soukapps

Read on Medium - https://medium.com/@soukapps/thinking-deeply-about-your-business-ebcf4c440508

Transcript - 

Holiday season is around the corner, is your business ready for the next year? There is no recession in 2020. Trump is going to ease the market, make everything look attractive for investment and businesses. In short people are going to buy stuff. Are you selling what people want to buy? Are you sure?

Plan your Work & Work your Plan. What are your business goals for 2020? Are you updated with the latest trends?

Before I proceed any further, I want to shift gears a little by democratising this podcast. I used to look at university lectures and staged speeches with disdain! Because they were monologues.

So I want to officially announce that you guys can be a part of this podcast both actively and passively. You can now DM to “Soukapps” on any of our platforms requesting topics you want us to talk about

I would then get an expert to come into one of our upcoming episodes to share their experience around that topic

Today I want to talk about how Subscription Economy has changed the way everyone is doing business. The subscription model has taken over. And it is here to stay!

So what is it? When a customer provides periodic & automated payment for continued delivery of a company’s offering.

Is it right for you? A subscription monetisation model is an option for products & services sold both online & offline. Beneficial in industries where customers use a brand continously. Like the music streaming industry. Spotify & Pandora are fairly new entrants and accounted for nearly quarter of the global music industry’s revenue ($ 1.6 Billion).

General Electric (GE) instead of selling or leasing their jet engines, charges customers by the hour of usage. This way GE has monetised 100% of the value of it’s offering. Michelin tyres has been doing the same for its fleet operators

So in a subscription model, the initial sign-up cost is almost negligible. The customer pays as they use your product or service. This shifts the power scale upside down. The customer has a lot of power as opposed to the merchant or the vendor

Why this is a great model? Because this now forces you to be customer centric, winning their loyalty has become a business imperative. This mindset will inturn keep those customers coming back. Personally, from the traditional model of hard selling, the Subscription Model has made it a lot easier to do business today.

I think that was a deep thought! Restructuring for 2020? I say yes please!

Stay tuned for more!

As the curtains start to drop in on 2019. We are looking at 2 decades gone under the bus after the strike of the millennium.

Let us look at what is in store for us in 2020. Also, how is YOUR store looking? Have you set up your E-commerce store on a Mobile App? If you are an E-commerce business owner or you are looking to promote your brand, tune into here! We are building a community to help each other stay updated with the latest trends, technology, marketing & customer engagement tactics. We are a bunch of Creative Nerds!

Prediction 1 — Brands are fighting for their market share. The fight is going to get tighter. Are sellers going to be at the mercy of those 3 big brands?

2019 was a funny year. The year of the rise & fall of Wework! After all, those lofty valuations where they posed to look like a tech company, it turns out they were just a real estate aggregator. This is what happens when you raise Venture money back to back, blow up valuations before you get profitable, then finally run out of both money and valuation.

Prediction 2 —  A lot of ads you saw in 2019 on your Instagram will disappear. Remember those men’s skincare products who raised a Million Dollars of Venture money? When I looked at their ads, it seemed like they have a lot of top-line revenue when in reality they were just backed by Investors who were walking around with a poster that read — “Grow at any cost”

Prediction 3 — Shopify will launch its own fulfillment centers. I feel like Shopify should listen to our predictions & take action to execute them. Will Walmart acquire them?

So who are we? “It doesn’t matter who were are. what matters is our plan!” *insert bane from “The Dark Knight Rises”

Okay, we are not evil. We are Soukapps! We are here to bridge the gap between your brand & your consumers. To give them an even more personalized, shopping experience! Also, to boost Sales using timely Push-notifications & so much more!

Stay tuned for more!