🎙 Episode 8: The Two Pillars of Marketing: Connection and Communication

Marketing isn’t just about strategies or systems — it’s about how deeply you connect and how clearly you communicate. When connection is missing, your message feels distant or transactional. When communication is unclear, even the strongest connection can get lost. When both are aligned, marketing becomes magnetic, embodied, and impactful.

In this episode, Cytel explores the two foundational pillars of marketing — Connection and Communication — and how they work together to help your message land, resonate, and move your audience into trust and action.

You’ll learn:

• Why connection comes before conversion — how building genuine resonance creates safety, trust, and loyalty in your audience.

• The role of clear communication in marketing — how clarity, tone, and intention help your audience understand not just what you offer, but why it matters.

• How to align connection and communication — practical ways to express your message so it feels authentic, grounded, and aligned with your voice rather than forced or performative.

🔗 Take the Next Step:

👉⁠Click here to Book a Call⁠⁠⁠⁠⁠

🔗Let's jump into your Divine Sound:

👉⁠⁠Click here Your Divine Sound⁠⁠

Connect with Cytel:

Instagram:⁠⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠⁠

Website:⁠⁠⁠ ⁠⁠soulsound.co

🎙 Episode 7: How Support and Visibility Shape Your Marketing

Being visible isn’t just about showing up — it’s about feeling supported enough to be seen. When support is missing, marketing can feel heavy, forced, or performative. When it’s present, visibility becomes natural, sustainable, and aligned.

In this episode, Cytel explores how the level of support you have (internally and externally) directly shapes how confidently and consistently you show up in your marketing — and why visibility without support often leads to burnout, self-doubt, or overcompensation.

You’ll learn:

• Why support fuels visibility — how feeling held, guided, or resourced creates safety to be seen, heard, and expressed without shrinking or overperforming.

• The hidden blocks to being visible — how lack of support shows up as inconsistency, overthinking, or fear of being judged in your marketing.

• How to build sustainable visibility — how to create structures, environments, and inner support that allow your marketing to feel grounded, clear, and expansive.

🔗 Take the Next Step:

👉Click here to Book a Call⁠⁠⁠⁠

🔗Let's jump into your Divine Sound:

👉⁠Click here Your Divine Sound⁠

Connect with Cytel:

Instagram:⁠⁠ ⁠⁠@divinelunarguide⁠⁠⁠⁠

Website:⁠⁠ ⁠⁠soulsound.co

🎙 Episode 6: Why Your Voice Matters More Than Strategy in Your Marketing
Your strategy can be flawless — but if your voice isn’t present, your message won’t land. People don’t connect to frameworks first; they connect to frequency, tone, and truth. Your voice is the bridge between your wisdom and the people who are meant to receive it.

In this episode, Cytel explores why authentic voice is the missing link in most marketing — and how alignment always outperforms tactics when it comes to building trust, resonance, and impact.

You’ll learn:
Why voice creates connection — how your lived experience, energy, and expression build safety and trust faster than any strategy ever could.

The cost of copying strategies — what happens when your marketing sounds “right” but doesn’t feel true, and why audiences can sense the disconnect instantly.

How to lead with resonance — how to let your voice guide your messaging so your content feels embodied, magnetic, and unmistakably yours.

By the end, you’ll understand why strategy supports your marketing — but your voice is what makes it unforgettable, felt, and deeply effective.

🔗 Take the Next Step:👉

⁠⁠⁠Click here to Book a Call⁠⁠⁠

🔗Let's jump into your Divine Sound: 👉

Click here Your Divine Sound

Connect with Cytel:

Instagram:⁠ ⁠⁠@divinelunarguide⁠⁠⁠

Website:⁠ ⁠⁠soulsound.co

🎙 Episode 5: Making your Marketing Magnetic: The Mirror, Hook, Medicine Method

Your message isn’t just what you say — it’s what your audience sees in themselves when they hear it. The Mirror. The Hook. The Medicine. These three elements shape the way your brand speaks, heals, and holds the people you’re called to lead.

In this episode, Cytel walks you through the deeper architecture of communication that actually creates transformation — not surface-level content, but embodied messaging.

You’ll learn:

1. The Mirror — how to reflect your audience’s truth with precision so they instantly feel, “This is for me.”
   

2. The Hook — how to capture attention in a way that feels natural, aligned, and rooted in your essence instead of tactics.
   

3. The Medicine — how to deliver the message that shifts someone’s awareness, opens their heart, and moves them toward real change.
   By the end, you’ll understand how to craft messaging that doesn’t just inform — it impacts, awakens, and stays with your audience long after they’ve listened.

   
   

🔗 Take the Next Step:👉

⁠⁠Click here to Book a Call⁠⁠

Connect with Cytel:

Instagram: ⁠⁠@divinelunarguide⁠⁠

Website: ⁠⁠soulsound.co

🎙Episode 3: How to Write Your Elevator Pitch for Client Attraction

Your power phrase isn’t just a cute line for your Instagram bio — it’s your North Star.It’s the fire in your body, the ignition point of your words, and the clearest way to show your audience where you’re taking them.

In this episode, we break down what a power phrase really is and the formula for knowing you’ve nailed it.

You’ll learn:

1. Why your power phrase matters for both you and your audience — it grounds your message and anchors your leadership.

2. Why simplicity is everything — if it’s not repeatable and easily understood, it won’t land.

3. How your chart (and your body) reveal your true power phrase — because your marketing starts inside of you.

By the end, you’ll understand how to craft a statement that feels alive, aligned, and impossible to ignore.

🔗 Take the Next Step:👉

⁠Click here to Book a Call⁠

Connect with Cytel:

Instagram: ⁠@divinelunarguide⁠

Website: ⁠soulsound.co

🎙 Episode 3: The Two Paths to Marketing — What Clients Want vs What They Need

In this episode, Cytel breaks down one of the biggest truths in coaching and marketing: there is a powerful difference between what clients think they want and what they actually need to create real, lasting results.

You’ll discover why selling only what clients “want” keeps your message on the surface—and how understanding their deeper needs allows you to create offers, content, and messaging that truly transform lives.

Cytel shares practical examples, the energetic shift behind each path, and how coaches can bridge the gap without overwhelming or confusing their audience. If you’ve ever struggled with positioning your offer, attracting aligned clients, or clearly explaining your process in a way that lands—this episode is your roadmap.

Tune in to learn how to market with clarity, integrity, and impact.

• The difference between want-based vs need-based marketing

• Why surface-level selling leads to burnout and misalignment

• How to speak to transformation instead of just desire

• The energetic shift that attracts your ideal clients

• How to clarify your message without overcomplicating it

🔗 Take the Next Step:
👉 Click here to Book a Call

Connect with Cytel:

Instagram: @divinelunarguide

Website: soulsound.co

Spoiler: Yes. A thousand times yes.

In this episode, I take you somewhere unexpected — I actually sing “More Than Words” a cappella to show you something crucial about magnetic marketing:Your audience doesn’t just need your words…They need your feeling, your conviction, your embodiment, your sound.

I can look at your chart and show you the exact words to say in your marketing — but without the energy behind them, they fall flat. When you believe what you’re saying, when you feel it in your body, your audience feels it too. That’s what gives your content its weight. That’s what makes your marketing joyful, easeful, and alive.

Inside, I walk you through the exact process I used to fill a class — a process rooted not in strategy, but in embodied connection to your message. When you embody your marketing, the words don’t just flow…they land.

🔗 Take the Next Step:👉

⁠⁠Click here to Book a Call⁠⁠

Connect with Cytel:

Instagram: ⁠⁠@divinelunarguide⁠⁠

Website: ⁠⁠soulsound.co

Marketing a product is one thing…But marketing YOU? Whole different universe.

In this episode, we break down the real reason marketing feels so vulnerable for coaches and mentors: because you are the product. Your wisdom, your sound, your lived experience, your frequency — that’s what your audience is buying.

And while vulnerability might sound terrifying, it’s actually your greatest source of clarity. When you understand what you’re truly offering (and your natal chart shows us exactly what that is), your messaging stops feeling confusing and starts feeling powerful, grounded, and unmistakably you.

If you’ve ever wondered why marketing feels so personal, or why strategy alone has never been enough…this episode will feel like a deep exhale.

CTA: Identify one part of yourself that you love without question. Let that sensation flood your body. This is your first taste of falling in love with your marketing.

🔗 Take the Next Step:👉

⁠⁠Click here to Book a Call⁠⁠

Connect with Cytel:

Instagram: ⁠⁠@divinelunarguide⁠⁠

Website: ⁠⁠soulsound.co

Welcome to the Soul Sound Marketing Podcast, where strategy meets authenticity. This is the space for entrepreneurs who want to grow their audience, amplify their message, and market in a way that feels aligned, effortless, and true to who they are.

Each episode blends soulful insight, practical marketing wisdom, and the power of your authentic sound.

Your voice is your advantage.
Let’s unlock it