Soulcial Scoop by Your Soulcialmate

Building your email newsletter is essentially mandatory at this point for content creators as you need a way to reach your audience in case our favorite social media platforms shuttered one day unexpectedly, right?

But creating your list and sending out weekly emails is a bit overwhelming, and you may not know where to start. We get it!

This week, we’re here with Dylan Bridger, an email marketer who helps coaches and course creators make more money with email marketing. He does this by providing done-for-you email copywriting services, and done-with-you email marketing coaching and training. Over the past 10 years, his marketing funnels have generated $2M+ in sales for his clients.

This week, Dylan is answering all of our burning questions about newsletters. What do we include in them? How often should they be sent? How can we avoid people unsubscribing? How can we grow our email list? And how and when can we monetize it?

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Dylan Bridger

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Episode 34 Show Notes can be found here.

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How can you utilize Instagram Stories to build loyalty with your audience and drive traffic to your other content on the ‘gram? What should you even post there? How many days a week should you be posting? How many Stories posts per day will suffice?

Those are the questions we’re answering today with lifestyle content creator Danielle Gervino. Danielle got her start in 2015 when she needed an outlet for her designs and writing passions. Danielle’s creative approach to the latest style and beauty trends coupled with her passion for living a career-driven yet well-balanced life has allowed her to connect with the “everyday girl”, offering all kinds of inspiration to her community along the way.

She has absolutely mastered the art of creating Instagram Stories that people actually want to watch, find incredible value in, and can relate to.

Danielle has an incredibly loyal following, and for many of them, her Stories are why they feel so close to her and come back time and time again for more. Today we’re answering all of your questions about utilizing Instagram Stories as a creator like a PRO.

Find our Ep. 33 Guest

Danielle Gervino

Instagram | TikTok | Website

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Episode 33 Show Notes can be found here.

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As creators, we know that follower count isn’t everything, and lately, it’s becoming less and less important while loyal communities and high engagement are what the brands are really interested in. That’s why it’s so important for creators to focus on building a community vs. just a following. But what’s even the difference between a following and a community?

This week, we’re here with Melissa Chanel, a fellow Charlotte creator and the founder of Kicks & Fros, a community celebrating black women and sneaker culture.

Today we’re answering all of your questions about creating a loyal community vs. just a following. First of all, what’s the difference? Also, what can creators do to boost their engagement and build community? What does a loyal community look like from a brand’s perspective?

Find our Ep. 32 Guest

Melissa Chanel

Instagram | TikTok | Website | Kicks & Fros

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Episode 32 Show Notes can be found here.

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Who doesn’t love using Pinterest to find photoshoot inspiration or DIY projects? BUT when it comes to growing and monetizing your Pinterest account as a creator, there’s a lot to learn. And it can be intimidating to have to learn and master yet another platform.

This week, we’re here with Whitney + Allie, the Pinterest pros behind Ride the Wave Social, a Pinterest-First social media agency for content creators. This week, we’re answering all of your questions about using Pinterest as a creator.

How can we grow the views and follower count on Pinterest? What’s the best way to research keywords to use on the platform? Where do we need to put these keywords? How can we actually make money on this platform?

Find our Ep. 31 Guests Whitney + Allie Instagram | TikTok | Pinterest | Pinterest Creator Rewards Game Plan

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Episode 31 Show Notes can be found here.

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Everyone creator - no matter their follower count, engagement rate, or niche - compares themselves and their work to other creators on the internet. There’s even a term for this: Imposter syndrome.

When you’re experiencing this, you find yourself wondering “Why would anyone care about what I have to say? I don’t even deserve the recognition that I get. I’m not even that good.” It’s easy to feel like a fraud.

The worst part? It inhibits growth. How are you supposed to do your absolute best to start or grow your business when you’re busy doubting your abilities and telling yourself that you can’t do it?

This week, we’re here with Kaitlin Anthony, an Empowerment Coach, podcaster, and multi-passionate entrepreneur dedicated to helping women to come back home to their authentic selves.

As an empowerment coach, she uses her life experiences, professional training and community to coach women to claim their personal power and live their happily ever now.

Today we’re answering all of your questions about dealing with all of the mental blocks that come with the territory of being a creator or an influencer. How can a creator deal with fear? Does imposter syndrome ever go away? If not, how can we cope? What are some specific actions that creators can take to love themselves more? How can a creator tune out all of the negativity on the internet and stop worrying so much about engagement or follower count?

Find our Ep. 30 Guest

Kaitlin Anthony

Instagram | TikTok | FREE 5-Day Mini Series

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Episode 30 Show Notes can be found here.

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One of the toughest things for creators is to find out how to turn their online influence into a full-blown, profitable business. Every creator wants to know how to be a full-time influencer, right?

The hard truth is that is takes a lot of skill, education, and tons of work to get there, but the answers to many of the questions that creators have go unanswered. There’s no specific place to go to learn how to turn this side hustle into a career, so instead, we have to search and experiment quite a bit.

This week, we’re here Emma Cortes, a truly impressive full-time fashion and lifestyle creator who was able to quit her full-time job in the aerospace industry, because she was matching that income with content creation and influencing.

We’re answering all of your questions about becoming a profitable, self-sustaining business as a creator. How do you know what to charge? How often should you be pitching to brands? What does the perfect pitch even look like? How do you negotiate three, four, or even five-figure deals as a microinfluencer?

Find our Ep. 29 Guest

Emma Cortes

Instagram | TikTok | Beginner Influencer Course | Negotiation Course

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Episode 29 Show Notes can be found here.

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One of the best ways to build a connection with your community as a creator is to spend time with them - Lives being one of the best ways to do this. However, it’s also the one option that most creators don’t take advantage of - mostly because they’re nervous about putting themselves out there.

Live videos can be extremely uncomfortable. What if you mess up? What is no one comes? What if the people that do come don’t interact? Will Lives ever not feel weird?

This week, we’re here with Emma Ragland, owner of Ragland Clothing Co, who has truly mastered the art of hosting an incredible Instagram Live. Emma started her business when she was only 17 years old and runs it currently as her full-time job - with Instagram Lives being a huge driver of her income.

Today we’re answering all of your questions about lives on social media. Emma shares her top tips on how to bring traffic to your Lives, what you can do if you’re ever feeling awkward, and how you can use Lives as a way to drive real traffic to your profile/business.

Find our Ep. 28 Guest

Emma Ragland

Instagram | Poshmark

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Episode 28 Show Notes can be found here.

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Many creators simply don’t know what they’re getting into when they get into this industry. Not growing quickly, low engagement rates, constant imposter syndrome, trying to “niche down”, the frequent rejection from brands we’ve been working hard to impress - these are all struggles that creators everywhere deal with incredibly frequently.

This week, we’re here with Jordyn Rush of Your Pal Jordyn, who is a lifestyle, fashion, and travel content creator focusing on incorporating a bold, vibrant element into the lives of everyone in her audience. With a background in both sales and marketing, Jordyn has been able to take her social media career full-time in 2 years.

Today we’re sharing our experiences of going through the struggles that each and every single creator reading right now goes through no matter how long you’ve been at this or how many followers you have.

What do you do when everyone around you is growing faster than you? Will brands still take you on even when your engagement rate is low? How do you deal with imposter syndrome as it sneaks into your life more than you’d like it to? Why won’t brands pay me my rates or anything at all?

Find our Ep. 27 Guest

Jordyn Rush

Instagram | TikTok | Coaching Program

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Episode 27 Show Notes can be found here.

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As self-employed creators, we need to learn to handle our money in a much more strategic way than a classic W2 employee. BUT finding out how to do this and be prepared for these types of situations is hard. Most of us don’t have someone to guide us. We look on the internet, but the information we find is confusing and lacks clarity for someone who doesn’t understand legal jargon.

 

This week, we’re here with Sabrina St. Peter, who is an established bookkeeper, and the owner of Smart Spark Business Solutions, where she remotely assists small business owners in the marketing space - including content creators - with their bookkeeping needs. She strives to make bookkeeping accessible to all businesses no matter if they are just starting out or have been around the block.

 

Today we’re answering all of the questions you have about money management as a content creator. How can you prepare for taxes? What’s the best way to keep track of your income and expenses? Can you count travel, beauty services, and meals as business expenses?

Find our Ep. 26 Guest

Sabrina St. Peter

Instagram | TikTok | Website

*Use code SCOOP for 30% off the Easy Small Business Finance Tracker.

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Episode 26 Show Notes can be found here.

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If you've ever seen a glamorous influencer event and wondered how to get on the guest list, you need to first learn about publicists and the important role they play in bringing a brand's vision to life. Today, we're here with Mackenize Judge, a publicist, who answers our biggest questions like what a publicist looks for when recruiting influencers and how can we create long-term relationships with publicists to be top of mind. 

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Mackenzie JudgeInstagram | Podcast IG | TikTok | Podcast

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Episode 25 Show Notes can be found here.

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Own Your Influence Group Coaching Program — Join the waitlist!

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