Episode Summary:

In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle.

Full episode here: https://shorturl.at/efoyH

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.