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EP.34: JAYKERS sits down with POETICS, a producer who’s gone beyond making beats and built a real business around his sound.

From crafting melody-driven hip-hop records to working with established artists across multiple lanes, POETICS represents a new wave of producers who understand one thing: talent isn’t enough. You need strategy, discipline, and a real understanding of how the music industry works.

In this episode, we break down the habits that keep producers stuck, how your creative process has to evolve if you want to grow, and what actually separates those who plateau from those who scale.

POETICS also opens up about the moments that tested his path, how he keeps his sound fresh in an oversaturated market, why he’s earned the name “hook master,” and where producers are really making money right now.

This episode of Unfit For Radio is an honest, inside look at what it takes to turn music production into something sustainable—and why most people never make that leap.

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