When you have a captive audience, it's critical that you make the most of the opportunity.  Start by tuning into the "radio station" that everyone listens to: W.I.I.F.M. or "What's In It For Me?"  Learn what your audience needs and how to meet that need in this podcast.

In this episode, Sari de la Motte, sought after keynote speaker and presentation coach, discusses what is at stake during any type of public presentation.  Whether you're a politician with a stump speech, a professional with a TED Talk, an executive with a department presentation, or someone who does any kind of networking or personal introduction, YOU ARE A PUBLIC SPEAKER and the stakes are high.