Sound Connections

How is Web3 reshaping the music industry? 

In this Sound Connections episode, Vickie Nauman—founder of Cross Border Works—explains how decentralized technologies are opening new doors for artists, fans, and businesses.

Explore the shift from NFTs to next-generation fan engagement strategies, discover the power of token-based communities, and see how virtual worlds are transforming musical experiences. Drawing on her background from radio to pioneering music tech, Vickie reveals the challenges and opportunities at the intersection of innovation and creativity, offering a glimpse into new models that redefine artist-fan relationships.

Highlights:

• Understanding Web3's influence on the music industry's future.
• The transition from NFTs to dynamic fan communities.
• Adopting decentralized tech for innovative music experiences.
• Insights into the complex web of music rights and licensing.

Rasmus Rex unpacks the contrasting user-centric and pro-rata streaming models, shedding light on how these frameworks shape the careers of artists and the broader music ecosystem. Discover the influence of digitalization on streaming platforms, the power of devoted fans, and the economic underpinnings that drive the industry forward.

Highlights:

• Understanding the user-centric vs. pro-rata models.
• How digital platforms are changing music culture.
• The economic implications for artists in different streaming models.
• Insights into potential shifts in royalty distribution.

Explore the unexpected journey of Sondre Pedersen, the accidental founder behind Mintix, a blockchain-based ticketing platform reshaping live events. Hear how a simple idea evolved into a tech breakthrough for the music scene, and learn about the challenges and breakthroughs of launching a startup in an ever-changing industry.

Highlights:

• The beginning and growth of Mintix, a blockchain ticketing startup.
•  Sondre Pedersen's surprising journey to becoming a founder.
•  The impact of blockchain on ticketing and event management.
• Insights into overcoming challenges within the startup culture.

Stein Bjelland, a global music industry leader and creative expert, shares how to blend artistry with smart business strategies. Drawing from his days as a musician in New York to shaping Norway’s export scene, he reveals proven methods to grow your career on an international stage. Get practical advice for artists, entrepreneurs, and pros who want to excel where creativity and commerce meet.

 Highlights:

● Turning creativity into a business.

● Lessons from the global music industry.

● Building a sustainable, scalable career in the arts

Musical innovator Josh Greenberg discusses how technology and creativity blend to drive the music industry forward. Drawing on his work with global brands like Red Bull and Spotify, he shares the lessons he's learned from life in the studio to influencing corporate music culture. Get ready for a firsthand look at how artistry and tech intersect to shape today's evolving soundscape.

Highlights:

• Crossing the paths of music and technology
•  Insights into Josh’s unique career path and influences
•  The evolution of music business strategies with brands like Red Bull

In this first episode, co-founders Jonah Bjerga and Moi Sultan return to share the growth of Capella Entertainment. They discuss how their passion for music led them from bartending to creating a leading Scandinavian music venture studio. Discover how they built a supportive network in a city with limited opportunities and fueled a thriving culture of creativity and entrepreneurship.

Highlights:

• Turning dreams into reality with Capella Entertainment.
•  Establishing a flourishing music venture studio in Scandinavia.
•  Overcoming challenges in a growing music industry.
•  Supporting artists and entrepreneurs through teamwork.