In this episode, Verena talks to Michaela Grob about leaving a job at a large tourism corporation to starting a vegan cheese shop and the challenges involved.
Michaela speaks about the main differences of working for somebody else compared to working for oneself, running a standalone store versus operating a booth inside a large food market.
They also speak about the growth of the plant based food sector in general and how her shop, Riverdel, has adjusted operations during Covid.
The following topics will be discussed:
- making a complete career change to fulfill one´s dream
- the use free resources available to get going
- the challenges involved in running a business, in particular in 2020
- the rise of the plant based food sector
About Michaela:
Michaela´s background is in the hospitality and travel industry, which has allowed her to explore many countries, cultures and different foods. Originally from Austria, Michaela grew up on a meat heavy diet. She also always loved animals, and eventually realized that she can not support a diet consistent of animals and call herself an animal lover. She made the switch to a vegan diet about 6 years ago and has never looked back. After giving up her corporate sales career in 2014 she decided to open a vegan cheese shop in Brooklyn, called Riverdel (named so after two of her pets “River” and “Fidel” = “River-del” ).
Host:
Verena recently joined the team at Advantage Austria after having worked in the hospitality industry for the past five years. She has worked in a three Michelin star restaurant as well as in more casual establishments.
At Advantage Austria, she helps Austrian food, drink and creative companies wishing to export their products to the US market.