Soundboard with Tofe

ever wondered how you can reverse-engineer your relationships with the exact people you want to know.

you can, and it’s called ‘content-based networking’.

it’s something Timmy Bauer utilised to leverage his guests to catapult his many podcasts.

also, this is the first episode where I have a ‘guest’ on without actually interviewing them…

stay tuned for many other podcasters in a future episode.

p.s. it’s ‘mental health month’ in Australia. don’t be ashamed if you have to reach out for help. it will only make you stronger.

found this episode valuable? it would mean the world if you shared it around 💙

TIMESTAMPS

0:00 | intro

0:31 | it’s Mental Health Month, don’t be afraid to reach out for help

1:29 | getting my first guest on the show: Timmy Bauer

3:13 | how Timmy used ‘content-based networking’ to grow his podcast

5:36 | an example of how I have used ‘content-based networking’

OTHER MENTIONS

For many years, Apple Podcasts were the go-to directory for consuming podcasts.

But since Spotify launched into podcasting in 2018, their growth has skyrocketed.

They’re the #1 podcasting platform now because they haven’t stopped innovating with very user-friendly tech, creator platforms, lucrative sponsorship deals and many more other reasons why.

TIMESTAMPS

0:00 | intro

2:15 | Spotify has surpassed Apple in monthly listeners in 2021

2:30 | Spotify vs Apple’s app user-friendliness

3:54 | lucrative sponsorship deals with influencer marketing

5:15 | Spotify vs Apple’s premium content memberships

5:56 | innovative tech hosting: Anchor

6:50 | Spotify’s biggest downfall with podcasting

it would mean the world if you could share this with someone 💙

OTHER MENTIONS

being in business is great to build my own future and be in control of my day.

but, no one ever warns about the loneliness and isolation that can come with it.

it would mean the world if you could share this with someone 💙

TIMESTAMPS

0:00 | intro

1:47 | why I craved attention as a kid

2:22 | the self-love journey

3:20 | the loneliness in starting a business

4:48 | my recent encounter with social anxiety

6:30 | my action with loneliness / isolation in business

#business #lonliness #isolation #anxiety #mentalhealth

What to do if you’re not hitting huge download numbers?

It can be demoralising especially when starting out.

That’s when ROI comes in. And in this case, it doesn’t mean “return on investment”.

It would mean the world if you could share this with someone 💙

TIMESTAMPS

0:00 | intro

0:38 | ideas on what to call the Soundboard community?

1:08 | a different type of ROI

1:56 | how I applied ROI when releasing my first book and this podcast

3:15 | a funny story when public speaking at a university

4:25 | how to avoid vanity metrics when starting a podcast

#downloads #metrics #impact

How much money is expected to be made in podcast ad revenue!?

Don’t go with the mindset on how much you’ll make when deciding to start a podcast. 

Focus on giving value. Then the money will come.

Link to the IAB article that has all the figures 👉 https://www.iab.com/news/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023/

It would mean the world if you could share this with someone 💙

#podcasting #sponsorship #adrevenue

It’s been 4 weeks since I left my 9-5 to take this on and I’m gaining some decent momentum.

The only downfall is my time management and what I’m doing to improve each day.

Better to learn the lesson early on.

It would mean the world if you could share this with someone 💙

#podcasting #procrastination #habits

Focus on consistency and start small.

Are you recording too many podcasts?

Instead, ask yourself “what is a realistic timeframe for me to record and release podcasts?

If it’s 1-2 a month because you’re time-poor, stick with that.

Once you get momentum, you can increase the workload.

Enjoy the 6-minute episode!

#SoundboardwithTofe

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If you’d like a free clarity call on podcast strategy, editing, or curation, book a time here 👉  https://calendly.com/tofe/podcast-consult

What if I’m stuck on a podcast topic to talk about?

This tool does the trick.  It’s based on relevant SEO, and it’s free!

Find out in this episode.

#SoundboardwithTofe 

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It would mean the world if you could subscribe to the podcast and leave a review 💙  

***

If you’d like a free clarity call on podcast strategy, editing, or curation, book a time here 👉  https://calendly.com/tofe/podcast-consult

Ever wondered how someone has taken their side hustle full-time?

I’m fortunate to be one of them.

I was able to leave my 9-5 job and turn my podcasting business full-time.

All because I started with one client and focused on over-delivering and producing quality.

It turned in many more clients through of word of mouth.

#SoundboardwithTofe

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It would mean the world if you could subscribe to the podcast and leave a review 💙

***

If you’d like a free clarity call on podcast strategy, editing, or curation, book a time here 👉  https://calendly.com/tofe/podcast-consult 

Long story short, I’m a massive overthinker.

I tend to over analyse at the best of times, but what has helped me get through this is with small wins.

Starting a podcast can seem really hard, but like anything, start small and those actions will help overcome the overthinking.

#SoundboardwithTofe

***

It would mean the world if you could subscribe to the podcast and leave a review 💙

***

If you’d like a free clarity call on podcast strategy, editing, or curation, book a time here 👉  https://calendly.com/tofe/podcast-consult