In this episode, Dylan brings on Ely Waves to help delve into the strategic world of music marketing, focusing on digital advertising and understanding the Spotify algorithms. Ely runs Waves Music Marketing, a digital ad company that helps artists reach new ears, the right way. These two share insights on effective growth tactics, the importance of authentic content, and how to aim for long-term success.
00:59 Ely Waves' Background and Experience
02:19 The Role of Digital Ads in Music Marketing
04:17 The Right and Wrong Ways to Use Ads
05:52 Avoiding Sketchy Spotify Stream Buying
13:29 The Evolution of Spotify's Algorithm and How to Adapt
19:07 The Role of Ads in Long-Term Growth
25:54 The Importance of Consistent Release Strategies
32:17 The Impact of Quality Visuals and Branding
43:59 Building Genuine Relationships and Trust
01:09:06 The Mindset of Betting on Your Music
01:24:59 The Long Game: Patience and Self-Belief Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.