This week, Reese dives into The Cult of Celebrity Wellness Brands, where skincare, mental health, spirituality, supplements, and good old-fashioned celebrity worship have melted together into one extremely Instagrammable belief system. From Goop and Rhode to Rare Beauty, Kardashian supplements, children's skincare, and the spectacularly messy rise and fall of Selena Gomez's mental health startup Wondermind, Marketing critic and Hoodwinked: How Marketers Use the Same Tactics as Cults author Dr. Mara Einstein (@drmaraeinstein) joins us to unpack parasocial trust, brand cults, wellness grifts, scarcity marketing, and why the most effective sales pitch is just convincing you that something is wrong with you first. Enlightenment is only a 12 step skincare routine, GLP-1-adjacent supplement, and celebrity approved app away.

The Cut: What Happened at Wondermind by Angelina Chapman

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This week, Amanda is joined by author and travel writer Sheila Yasmin Marikar (@sheilaym) to descend into The Cult of Dark Tourism, the booming travel industry built around vacationing where very, very bad things have happened. From Chernobyl excursions and serial killer pub crawls to war zone tourism, suicide forests, nuclear disaster sites, and the "haunted house" where people willingly sign up to be tortured, we’re asking what possesses someone to look at human tragedy and think: I should book a trip there. Helping us to unpack the cultiness is dark tourism legend David Farrier (@davidfarrier), documentarian and creator and host of Netflix’s Dark Tourist, to share what he learned after traveling to some of the strangest destinations on Earth. We discuss the bragging rights, rubbernecking, questionable ethics, and impressive mental gymnastics required to turn death and disaster into a bucket list. Because apparently, a beach vacation just isn’t enough for some people.

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Prepare to be love bombed by a bath bomb. This week, Iman follows her nose into the aggressively fragrant Cult of Lush with the Scam Goddess herself, Laci Mosley (@divalaci) . Beneath the glitter, naked packaging, and promise that an $18 Sleepy Bear can fix the economy, they uncover corporate “family” language, personality based group interviews, mandatory hand washing rituals, limited edition scarcity, alleged union busting, and enough employee horror stories to stain a tub permanently. So light a candle, protect your coworkers, and keep the bathwater out of your eyes. Is Lush a harmless cosmetic revolution, or is something murkier bubbling beneath the surface? One thing’s for sure: watch your back, wash your front, and for the love of God, wash your tub.

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This week, Chelsea, Reese, and Iman dive into The Cult of Sister Wives. Join us as we entice you with a little TLC chatter, before diving a bit deeper into the actual belief system that inspired it. We chat with Calvin Wayman (@calvinwayman), who grew up in a fundamentalist Mormon polygamist family with one dad, four moms, and 44 siblings, to unpack why plural marriage is tied to the highest level of heaven and what it actually takes to leave a community where your entire life exists inside the bubble. From wife rankings to celestial kingdoms, church arranged marriages, and the staggering cost of starting over, this episode straddles the line between reality TV guilty pleasure and actually living in this reality. One thing's for sure: if an angel shows up demanding your husband collect more wives... maybe ask a few follow up questions first.

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Grab your flip phone, frost those lips, and feed your Tamagotchi. This week, Amanda, Reese, and Iman are (be kind) rewinding to The Cult of Y2K with PEN15 co-creator and star Anna Konkle (@annaryankonkle). Join us as we take you on a  magic school bus tour of butterfly clips and bedazzled Razrs all the way through to the very real panic that computers were about to end civilization and ending with why the early 2000s have become one of the internet's favorite religions. Were we really nostalgic for low rise jeans or are we just mourning the last time the internet felt like somewhere you visited instead of somewhere you lived? We dive into Y2K doomsday conspiracies, tweenhood, Britney Spears, ugly bedrooms, and why today's version of Y2K feels like a collective coping mechanism. Now excuse us while we update our AIM away message, inflate the living room furniture, and wait for the world to end... again.

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If you've ever donated to a GoFundMe after reading one heartbreaking Instagram caption... this episode is for you. This week, Chelsea and Iman are joined by bestselling author, speaker, and advocate Molly Burke (@mollyburkeofficial) to unpack The Cult of Charity Scams, where good intentions become the perfect recruiting tool. From fake fundraisers and disaster relief grifts to organizations that promise to change the world while exploiting the people behind the scenes, we're following the money and asking why doing good has become such good business. Molly shares her firsthand experience working for a charity that quickly turned from nonprofit to cult, complete with charismatic leadership, staff housing, company slogans, loyalty tests, and yes... workplace B12 butt shots. So before you Venmo, donate, or click "monthly recurring gift," give this episode a listen. Your wallet may thank you!

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If you thought conversion therapy disappeared sometime around low-rise jeans and flip phones, you'd be very, very wrong. This week, Amanda and Reese are joined by Timothy S. Rodriguez (@timothy.s.rodriguez), author of Conversion Therapy Dropout, to expose one of the most dangerous cults we've ever covered. From church basements and megachurches to online forums and DIY "therapy," they unpack the shame, manipulation, isolation, and pseudoscience that continue to fuel an industry built on convincing LGBTQ+ people that who they are needs to be fixed. Tim shares his firsthand experience surviving conversion therapy, the long road to reclaiming his identity, and why this movement is still going strong. This one's heavy, but it's also one of the most important conversations we've had, where the only thing more disturbing than banning Britney is everything that came after.

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She's blonde. She's patriotic. She's wearing a Bible verse on her T-shirt while telling immigrants to go back where they came from. She's voting for Trump. This week we're revisiting our episode on The Cult of Women for Trump, with a new introduction reflecting on how much this movement has evolved over the past year. From homemaking influencers to conservative power players, the Women for Trump pipeline has never been stronger. But while some women have become the face of the movement, others seem to have vanished from the halls of power entirely. Curious! To help us unpack the contradictions, we're joined by journalist, author, and two-time courtroom victor over Donald Trump himself, E. Jean Carroll (@ejeancarroll1). Say a prayer for the republic, pour one out for Gloria Steinem, and press play while you still have rights. And be sure to tune in next week for a brand new episode where we tackle one of the most devastating examples of a cult creating a problem and then selling itself as the solution.

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Today's episode is brought to you by Incognito Mode. This week, Amanda, Reese, and Iman descend into one of the internet's strangest corners: The Cult of Gooning. Joined by journalist Daniel Kolitz (@daniel.kolitz), author of Harper's viral feature The Goon Squad, the gang explores the bizarre online world where pornography has evolved into a full blown fandom complete with its own language, rituals, Discord servers, and the pursuit of the mythical "goon state." From goon babble to goon caves, we're unpacking how irony, loneliness, porn culture, and the algorithm collided to create one of the internet's strangest subcultures. Is this just an extremely niche fetish or proof that men will invent literally anything except therapy?

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You're not controlling, you're a 1. You're not dramatic, you're a 4. You're not avoiding your problems, you're a 7. This week, certified 3's, Reese and Iman investigate the cult of the Enneagram, where a mysterious set of numbers has convinced millions of people they finally understand themselves, their exes, their coworkers, and the reason they forgot to text back. They're joined by Enneagram expert Ashton Whitmoyer-Ober (@enneagramashton) to unpack how Enneagram has become a sacred culty language for explaining literally everything. We dig into its surprisingly mystical origins, devoted followers, and the irresistible appeal of having your deepest flaws neatly organized into a convenient numerical category. Whether you've spent three years debating your wing, accidentally made your type your entire personality, or have weaponized attachment styles and the Enneagram in the same conversation, welcome home. The numbers already knew you were coming. 

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