In early 2022, I switched from Facebook conversion ads to traffic ads as a tool to grow my fanbase on Spotify. After months of success with traffic ads for Spotify, I decided to begin testing conversion ads once again. 

Over the past 30 days or so, I have tested several different ad sets, all inside a new Spotify conversion campaign using Facebook ads. 

So let's take a look inside my new Facebook conversion ads for Spotify to see how I've set them up and how they are performing. 

Watch the original video on my YouTube channel. 

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Not all streams on Spotify are created equal. The amount an artist makes per stream is largely determined by which country that stream comes from. A combination of Spotify premium subscribers, ad revenue, and overall stream volume all combine to determine an artist's royalty payout. 

But which countries pay the best on Spotify? Which countries pay the worst? And which countries should we be targeting? 

Let's dive into which countries pay the most per stream on Spotify. 

Watch the original video on my YouTube channel. 

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Out of all of the artists on Spotify, there are 20 that hold the top spots in terms of Spotify listeners and Spotify followers. And these global artists have fans from all over the world. 

But out of all of those listeners and followers, do they have anything in common? Is there a pattern to be found with respect to who is listening to Ed Sheeran, Justin Bieber, and The Weeknd? 

Well, it turns out, there is. 

I sought to uncover who's listening to the top artists on Spotify, and this is what I found. 

Watch the original video on my YouTube channel. 

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Spotify has recently announced that it will be joining the likes of Reddit, Meta, and Twitter by integrating NFTs into its platform. It is currently testing an NFT gallery integration with a couple of artists in the United States to see how it is received. 

Despite the fact that the overall crypto market has cooled in recent months, NFTs remain a formidable technology with massive potential. 

So will this new Spotify integration go the distance? Or will it be another tested product that doesn't make the cut? 

Let's dig into why Spotify is adding an NFT gallery to artist profiles. 

Watch the original video on my YouTube channel. 

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Carrd is one of the most powerful no-code website builders out there, and it is perfect for artists. Whether you need a landing page or a link in bio, Carrd has you covered. 

But what if there was a way to create your website and you link in bio, all at your own domain? Well, with Carrd, you can do that. 

Here's how I built my artist website with Carrd to have my desktop website and my mobile link in bio all in the same place. 

Watch the original video on my YouTube channel. 

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Email marketing is the overlooked, unsung hero of music marketing. We spend a lot of time on social media and advertising platforms, but the ultimate goal is the email address. 

If you can email your fans and listeners, they are officially in your network, and that's precisely what we want. 

I've been testing a Facebook and Instagram ad retargeting strategy to capture listener email addresses for the past couple of weeks, and these are the results. 

Here's how I capture emails from my Spotify listeners. 

Watch the original video on my YouTube channel. 

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Instagram is a great place to advertise your music on Spotify. But did you know that you can take all of those Instagram comments, likes, shares, and follows and turn them into an audience with Facebook ads? 

Creating a custom audience and a lookalike audience from your Instagram engagement is a highly effective method to supercharge your follower growth on Spotify. 

This is how to create a lookalike audience from Instagram engagement using Facebook ads. 

Watch the original video on my YouTube channel. 

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Facebook traffic ads are a simple, yet highly effective way to grow your fanbase on Spotify. And if you want to put forth the most professional look in your ads, using your own branded domain with a link redirect is a great place to start. 

But are link redirects allowed in Facebook advertising? Are Facebook's advertising policies clear on the subject? 

Let's dig into Facebook's advertising policies and tools to answer the question: can I use a link redirect in my Facebook ads for Spotify? 

Watch the original video on my YouTube channel. 

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I have been waiting for a next-gen music platform that combines music streaming, distribution, and music NFTs all in one place. And now, I've finally found it. 

Emanate is a true "all-in-one" music platform of the future. It allows you to sell music NFTs, collect royalties from traditional streaming platforms, and earn cryptocurrency royalties from your music directly on-platform. 

This is an overview of Emanate - music streaming, distribution, & NFTs, all in one place. 

Watch the original video on my YouTube channel. 

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Why do we even need to worry about marketing our music? What are we trying to gain? Is it streams on Spotify? Followers? Listeners? Video views? 

My thought is that most of us haven't considered the end goal of marketing our music. Instead, we're constantly stuck at square one, trying to build a following on Spotify. But why? 

Well, this is why I think we should be marketing our music. 

Watch the original video on my YouTube channel. 

Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!