Sounds Profitable

By Bryan Barletta

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. An... more

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FAQs about Sounds Profitable:

How many episodes does Sounds Profitable have?

The podcast currently has 948 episodes available.

Sounds Profitable episodes:

June 09, 2025 Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More
Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.

Find links to everything mentioned right here on SoundsProfitable.com
...more
8min
June 06, 2025 Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media.

Find links to every article mentioned right here on SoundsProfitable.com
...more
9min
June 05, 2025 The Advertising Landscape, Australian Audio Engagement, & More
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.

Find links to every article mentioned right here on SoundsProfitable.com
...more
6min
June 05, 2025 Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.
...more
9min
June 04, 2025 Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding.

Find links to every article mentioned right here on SoundsProfitable.com
...more
6min
June 03, 2025 Upgrading RSS with HLS, Kast Media's New CEO, & More
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation.

Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast Media emergeces from bankruptcy proceedings at an operating profit.

Find links to every article mentioned here on SoundsProfitable.com
...more
7min
June 02, 2025 Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.

Find links to every article mentioned here on SoundsProfitable.com
...more
7min
May 30, 2025 Podcasting's Ad Anomaly, UK Audio Listenership, & More
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.

Find links to every article mentioned right here on SoundsProfitable.com
...more
11min
May 29, 2025 Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.

Find links to every article mentioned right here on SoundsProfitable.com
...more
8min
May 28, 2025 Speaking Up for Spoken Word, Calm and Cautious Q2, & More
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2.

Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com
...more
7min

FAQs about Sounds Profitable:

How many episodes does Sounds Profitable have?

The podcast currently has 948 episodes available.