Sounds Profitable

Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators.

Click here to find the links to every article mentioned on Sounds Profitable's website.

This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.

Click here to find the links to every article mentioned on Sounds Profitable's website.

Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity.

Click here to find the links to every article mentioned on Sounds Profitable's website.

Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's Partner Highlight is Gretchen Smith Dubois!

Click here to find the links to every article mentioned on Sounds Profitable's website.

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later.

Click here to visit the web version of today's issue with links to every single thing covered.

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media.

Click here to visit the web version of today's issue with links to every single thing covered.

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution.

Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

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Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targeting that could help news publishers get ads again.

Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. 

• Written by Tom Webster
• Edited by Gavin Gaddis
• Audio narration and editing by Gavin Gaddis

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Find the full article here on Sounds Profitable.

Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors from social media.

Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com