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Sounds Profitable
Sounds Profitable episodes
- A Real Saab Story About PodcastingAs podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
Sounds Profitable: Narrated Articles is a production of Sounds Profitable.
For more information, visit soundsprofitable.com.10 min - ABC Invests in True Crime, Integrated AI Podcast Segments, & MoreHere's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Super Spenders in Audio, Podcasters vs. Influencers, & MoreHere's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Brand Fans Promote Podcasting, SXSW 2025 Recap, & MoreHere's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.
Find links to every article mentioned and the full write-up here on Sounds Profitable.10 min - Podcasting 3.0The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.14 min - Podcasting's ➡️ Problem, Bundling Subscriptions, & MoreHere's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.
Find links to every article mentioned and the full write-up here on Sounds Profitable.6 min - Video Influencer Upfronts, Spotify Producing Audiobooks, & MoreHere's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Content Creators x SXSW, Complications of True Crime, & MoreHere's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.
Find links to every article mentioned and the full write-up here on Sounds Profitable.6 min - Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & MoreHere's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.
Find links to every article mentioned and the full write-up here on Sounds Profitable.6 min - 🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & MoreHere's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.
Find links to every article mentioned and the full write-up here on Sounds Profitable.10 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.