Sounds Profitable

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita KhalidYouTube intros new AI governance policies. AI helps enforce them by Brad HillThe case for and against brand safety by Seb Joseph and Krystal ScanlonDefining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff…as for the rest of the news: PodPod covers how to hit the mark with GenZ podcast listeners, and Triton’s newest batch of podcast rankers have arrived, including Australia’s top 100 showing Hamish & Andy has held its #1 spot for six months running.

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-large, and more. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/ 

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of representation in ads causes disengagement in majority of UK audienceWhy Advertisers Should Care About Hitting The Right Note With Hispanic AudiencesGlobal signs exclusive podcast distribution and licensing deal with iHeartMedia

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre BouvardYou Can Now Easily Save Songs to Spotify From TikTok With a Simple TapHow Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian BonillaAs for the rest of the news… Advertisers are finding broken links to dead channels in their YouTube Select reports, and SXM has launched a rebrand with fresh new visuals and the return of its long-absent dog mascot Stella

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer…as for the rest of the news: SoundStack hires digital audio vet Michael Fischer, the nomination deadline for The Ambies is November 17th, Spooler has launched a map tool allowing podcasters to mark locations mentioned in a podcast on an embeddable map, The Podcast Marketing Academy has published a new marketing trends report, Spotify has revamped their connected TV app with more features and a UI similar to the desktop and mobile versions.

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of Brands to Increase 2024 Ad BudgetsQ3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:

Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.

Integration Powerhouse: Podbean and Descript Simplify Podcast Publishing. Next Thursday, November 16th, Podbean and Descript will host a free hour-long webinar.

Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study. The study includes findings about the busiest time of day for podcast listening, and the efficacy of cross-podcast promotion. 

Adaptive Podcasting - open source release. The BBC’s Research and Development has published research and an open-source tool investigating the concept of dynamically-built podcast episodes based on listener data. 

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh BarberPodcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study…as for the rest of the news: Veritone has posted their Q3 results, and Insider breaks down the difference between brand safety and brand suitability.

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.Summary

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in North America by Reem MakariConsumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara LebowThe Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast MetricsBrands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak…as for the rest of the news: BBC Studios grows its audio unit, The Hollywood Reporter covers a big investment in athlete-hosted video podcasts, and Succession takes home top podcast at the AdWeek Podcast Awards.