Podcasting connects people everywhere — and chances are, you already have listeners tuning in from around the world. Whether it’s Canada, the UK, India, or beyond, international audiences bring new perspectives and opportunities for growth. In this episode, Dave Clements and Mike Dell talk about how to expand your reach beyond your home country, understand your international audience data, and make your podcast more accessible — no matter where your listeners are tuning in from.
Today’s Hosts: Dave Clements and Mike Dell
How to Reach Podcast Listeners All Over the Globe
Why Think Global?
Expanding your reach can help your show grow faster and feel more connected:
Attract listeners from different cultures and regionsGain fresh ideas, guests, and perspectivesBuild community beyond bordersAppeal to international sponsors and collaborationsBlubrry helps: Our IAB-certified podcast statistics show listener data by country and metro area — so you can see exactly where your audience is growing and tailor your outreach accordingly.
Make Your Show International-Friendly
A few simple adjustments can help your content resonate worldwide:
Avoid slang or cultural references that might not translate wellMention your location early on for contextInclude global or universally relatable topicsFeature international guests or highlight other regions’ podcasting scenesBe mindful of time zones when scheduling live events or premieresBlubrry helps: With flexible publishing tools, you can schedule releases at times that work for multiple regions — keeping your show consistent and accessible no matter the listener’s location.
Language & Accessibility: Transcripts Matter
Accessibility is key to growing your global reach — and transcripts are a major part of that.
Make your show easier to follow for non-native speakersHelp search engines index your content in more languagesCreate opportunities for translated versions of your episodes