Settling on your ideal listener is a little different depending on where you’re at in your podcasting so far – have you already started or looking to launch? We’ve divided today’s episode into before and after you’ve gotten your podcast on a roll already.
Today’s Hosts: Todd Cochrane and Mike Dell
Whether You’ve Launched Yet or Not (with Help from Blubrry)
✅ If You’ve Already Launched Your Podcast
These strategies help you understand who’s already listening—and how to better serve and grow that audience using Blubrry tools.
1. Review Your Podcast Analytics
Your stats reveal who your audience is and what content they respond to.
Look at top-performing episodes, listening platforms, locations, and device types.
Identify trends: Are shorter episodes performing better? Certain topics? Guest formats? Blubrry helps: With IAB-certified stats, you get accurate data on downloads, listener geography, and episode performance—all in one clean dashboard.
2. Survey Your Listeners
Even a few responses can give you major insight into your audience’s needs and habits.
Ask: Why do you listen? What do you want more of? How did you find the show?
Share the survey in your show notes, emails, or episode outro. Blubrry helps: Use your free podcast website or newsletter list (via integrations) to embed surveys and collect feedback easily.
3. Engage on Social Media
Your listeners are likely active in communities tied to your podcast topic—find and connect with them there.
Post polls, ask questions, share audiograms, and watch what content gets engagement.
Tag guests and listeners to spark interactions. Blubrry helps: Use custom episode URLs from your Blubrry dashboard to link directly to episodes in your posts, helping convert curious browsers into regular listeners.
4. Monitor Episode Trends
Your episode archive is a treasure trove of insights.
Revisit your stats to find your top 5 most listened-to episodes.