This is the audio version of our third newsletter, and we're thrilled, excited and other over-the-top words to announce that entries are open for the South African Podcast Awards.

Entry is free. Simply register your show on the SA Podlist (www.sapg.co.za/podlist) and you're in! The SA Podlist · South African Podcasters Guild Homepage

Thanks for listening to our 6-month anniversary newsletter! South African Podcasters Guild Homepage

Thanks for listening to the audio version of our first newsletter.

In this episode:

1. We attracted 100 members in 100 days!

2. Join our webinar on using AI to 10x your content. 8am, Thursday. Click the link to sign up.

3. Listen to our latest episode of "How to make a podcast in South Africa" - Part 2 of our conversation with Gavin Kennedy.

4. Member benefits update.

5. Lastly, please become a paying member for R100 per month, so that we can become self-sustaining. Link also below. Become a paying member of the SAPG · How to run a big podcasting business in South Africa - Spotify · How to run a big podcasting business in South Africa - Apple · Sign up for our AI content-creation webinar on Thursday 22feb at 8am · South African Podcasters Guild Homepage

Just a quick episode to say thank you for being a part of the community and wish you a very restful festive season and safe New Year. We'll leap back into action in January. South African Podcasters Guild Homepage

Here's a quick update and some info about our focus for the next few months - building the Guild's membership.

Also, a HUGE thank you to Ultimate Media for their huge contribution to our bank account. It takes a huge load off our shoulders while we get up to speed.

Editing and engineering by the brilliant Spike Ballantine of DBO Media Ultimate Media · DBO Media · South African Podcasters Guild Homepage

In this interview episode, I chat to Greg Wasserman, head of growth, partnerships, and opportunity at Castmagic AI, a Saas tool that helps you turn your recordings into transcripts, summaries, show notes and social content.

Do you simply not have the time or energy to make all this collateral media to promote your show, but feel like you HAVE to? Castmagic can help, although it's not a one-button solution. It's also not cheap.

To be clear, Castmagic aren't paying me or the SAPG anything, and I'm not promoting it to you, but I think the conversation about marketing the show you make is important, and I look forward to continuing the conversation in our chat groups.

I've included links to Greg's LinkedIn. If you visit his page, he will message you. Get your extrovert face on.

Also, I've linked to Castmagic itself.

Enjoy. Greg Wasserman on LinkedIn · Castmagic · South African Podcasters Guild Homepage

Welcome the SAPG Guild News show. I'm your host, Jon Warncke, MD of the SAPG.

This is the first kind-of-shaky episode of a (maybe) weekly update for the Guild, designed to keep members in touch with what we're doing.

We've got a lot of big plans and we want to keep everyone on-board and engaged.

This week's awesome podcasting tip comes from Darren Franks, who runs a show called "Talking Success".

It's mentioned in the show, but Darren's clever tip is to encourage guest who would like to raise their profile to contribute to the show's media budget (boosting on YouTube, in this case).

He's having some great success with it, and he's kindly provided us with his template letter. Check it out below:

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Hi xxxx,

First things first, a huge thank you for sharing your insights on "Talking Success." Your episode has been a hit, and we've been riding a wave of fantastic feedback from our listeners. It's clear that your insights have truly resonated.

Now, onto something exciting. We're looking at ways to supercharge the reach of our episodes, and your story deserves to be heard by even more people in the FinTech world.

Here's the scoop: We're offering the chance to sponsor your episode. This isn't just about numbers; it's about connecting your insights with a broader audience who are eager to hear from you.

This isn’t a big investment at all – we’re talking small numbers I promise 😊

R500: Around 300-500 extra views

R1,000: Roughly 1k - 1.2k extra views

R1,500: About 2k - 2.5k extra views

R3,000: Somewhere between 3k-4k views

R5,000: A whopping 8-10k views

We can't promise exact figures, but we're all about transparency. You'll get regular updates on how your episode is performing.

Here's a little success story: We trialled this with one episode last month (Dawie Roodt), and with just a R500 budget, we reached over 1,400 people!

Just so you know, "Talking Success" runs on a tight budget. Our main goal is sharing valuable stories and insights. Any help in getting these stories to more listeners is super appreciated and helps us keep the lights on.

If the firm may be interested in giving your episode a boost and reaching more of the FinTech crowd, please do let me know. We're all about making this easy, fun, and impactful for you.

Thanks again xxx,

Cheers,

---------------------------------- talkingsuccess.buzzsprout.com · South African Podcasters Guild Homepage