South Asian Success

From scarcity to abundance in business with zenab's journey building ZK captures | South Asian Success.

In this inspiring episode of South Asian Success Podcast with Parul Bhandari, Zenab Kashif (founder of ZK Captures) opens up about:

• Starting her full-time freelance photography & design business during COVID
• Overcoming scarcity mindset and comparison in the South Asian creative community
• Shifting from niche South Asian clients to working with diverse businesses
• Charging fairly, saying yes to everything early on, and learning to take breaks
• The power of community, accountability partners, and genuine outreach
• Finding your unique selling point (USP) and focusing inward instead of comparing

If you're a creative, freelancer, designer, photographer, or South Asian entrepreneur struggling with imposter syndrome, scarcity mindset, or burnout this episode is packed with real, practical advice.

👉 Visit Zenab’s Website: https://www.zkcaptures.com/

📸 Follow Zenab on Instagram: @zk.captures

Timestamps:

00:00 Intro & Welcome

02:14 Zenab’s 6-Year Freelance Journey with ZK Captures

03:02 South Asian Creative Community & Scarcity Mindset

08:53 How to Overcome Comparison & Focus on Your Unique Brand

12:18 Strategies for Work-Life Balance & Taking Breaks as a Business Owner

16:24 Power of Community, Outreach & Referrals

23:41 Challenges Faced & Pivoting Beyond South Asian Niche

30:55 Final Advice: Find Your USP & Embrace Abundance Mindset

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This podcast is sponsored by CustomerXSuccess, a

consultancy which helps drive Company Growth through a focus on Customer Success. Follow along at www.customerxsuccess.com

#SouthAsianSuccess #ZenabKashif #ZKCaptures #FreelanceBusiness #CreativeEntrepreneur #ScarcityToAbundance #SouthAsianFreelancer #DesiEntrepreneur #WomenInBusiness #PhotographyAndDesign #FreelanceTips

This conversation explores the founding and journey of the i3 Competition, a youth-led and founded initiative focused on engaging students in real-world business challenges. Founded by Veda Swaminathan and Aarya Dhru, the conversation delves into the impact of the pandemic in creating this foundation, the structure and format of the competition, the value proposition for business owners, and the focus on driving student and business growth.

The conversation covers the global reach and partnerships of the i3 competition, emphasizing its accessibility to students worldwide. It also delves into the skill development for both students and businesses, highlighting the technical and non-cognitive skills gained. Additionally, it explores the ageless leadership lessons learned by the young entrepreneurs and their plans for the future.

Takeaways

• What is i3 and how does it help students and businesses
• Engaging students in real-world business challenges and ensuring business success
• Skill Development is gained on both sides

Chapters

• 00:00 Introduction to i3 Competition
• 07:04 Impact of the Pandemic on Initiatives
• 15:07 Focus on Underrepresented Businesses
• 22:02 Global Reach and Partnerships
• 32:36 Ageless Leadership Lessons

About Veda and Aarya, founders of i3 competition.

Veda Swaminathan and Aarya Dhru are college seniors who have been running the I3 Competition since 11th grade. Veda currently studies Economics & Public Policy at the University of Chicago and Aarya studies Finance at Northeastern University. Following graduation, Veda and Aarya will continue to work in Finance and on the I3 Foundation. 

The two were inspired to start the I3 Foundation following  the catastrophic impacts of the 2020 COVID-19 pandemic on the small business communities around them. They observed the struggles that many entrepreneurs had with adapting to the online market place and to the rapid changes in digital marketing. Looking to their peers, they noticed the mass untapped potential of school students who were already well-versed in the merits and uses of digital infrastructure such as mobile apps, websites, and social media marketing.

Find out more about i3 Competition here: https://www.i3competition.com/

#studentinternships #businessgrowth #businessimpact #studentemployment

This conversation with Akruti, the founder of Kulture Khazana, delves into the journey of her business, from its inception to its growth and expansion. Akruthi shares insights on understanding customer personas, overcoming obstacles with persistence, and the evolution of her business model. The conversation also highlights the challenges faced and the strategies employed to adapt to market changes and scale the business.

Takeaways

• Overcoming obstacles with persistence
• Understanding customer personas and adapting to market changes

About Kulture Khazana

Kulture Khazana is the first South Asian cultural toy brand on a mission to make representation mainstream. Founded by a mom who couldn’t find toys or books that reflected her heritage for her son, we create hands-on products that celebrate Indian festivals, stories, and traditions in a way that’s playful, educational, and made for every family.

South Asian Success is sponsored by CustomerXSuccess.

#southasiansuccess #buildingwithpurpose #passiondriven #southasian #toys

This conversation explores the founding of Brown Man Therapy, founded by Ankur Varma and Palak Sheth. They are addressing mental health gaps in the South Asian community, based cultural expectations and norms, which have held many back. The founders discuss the importance of creating comfortable environments, re-educating, and learning tools to address burnout and fatigue, as well as the impact of investing in creative outlets.

The conversation explores the intersection of creativity and mental health, highlighting the benefits of rediscovering passion, connecting through community events, and celebrating mental health heroes.

It emphasizes the role of creativity as a form of mental health support and the impact of community events on mental health awareness.

Takeaways

• South Asian mental health stigma is still there, but there are places to find help
• Addressing mental health gaps in the South Asian community came from the community
• Creativity as a form of mental health support can help individuals feel fulfulled
• Community building through events and purpose

Chapters

• 00:00 Empowering South Asian Success
• 05:24 Identifying Mental Health Gaps
• 12:13 Addressing Burnout and Fatigue
• 17:29 Re-Educating and Learning Tools
• 23:21 Investing in Creative Outlets
• 31:10 The Impact of Community Events on Mental Health Awareness

About Brown Man Therapy

Brown Man Therapy (BMT) is a 501(c)(3) nonprofit organization dedicated to promoting mental health awareness, education, and community engagement among South Asian men. Our mission is to normalize mental health discussions, foster inclusivity, and advocate for the benefits of psychotherapy and mental healthcare.

The South Asian Success podcast is sponsored by CustomerXSuccess, building better experiences to drive business success.

#mentalhealth #culturalstigma #creativity #burnout

This conversation delves into Pothik Chatterjee's journey as an artist and tech professional, highlighting the intersection of art, technology, and career. It explores Pothik's childhood, artistic influences, and the evolution of his art's purpose as a means of resistance and awakening. Key takeaways include the role of art as resistance, the importance of mentorship and learning, and the value of cultivating a circle of friends and family with shared values.

Takeaways

• Art as a means of resistance
• The importance of mentorship and learning
• When art influences life

About Pothik:

Website: www.pothikchatterjee.com

Instagram: @pothikc

Pothik Chatterjee is an award-winning abstract artist of South Asian descent, with galleries in New York City & Baltimore, and based out of Houston. His art is available at pothikchatterjee.com - Chatterjee has sold over 150 original art and commissions for collectors around the world. His art is represented by Maison 10 and Highlandtown galleries. Chatterjee has over 35K followers across social media channels for his vibrant paintings inspired by Hindu mythology, divine goddess energy, yoga, meditation and the tranquility of nature. Chatterjee was born in Kolkata, India and grew up in Dubai, Paris, Abu Dhabi and Jakarta as a global citizen. Chatterjee is Harvard-educated and completed his artistic training with Princeton University Arts Council. His earliest paintings as a child were of Hindu Goddesses like Durga and Saraswati for the diasporic Bengali community's temple festivals and magazines. Today, his abstract paintings bridge his South Asian culture, Hindu spirituality with the intersectionality of being openly and proudly LGBTQ, a father, husband, and the universality of the human experience. 

This podcast is sponsored by CustomerXSuccess, www.customerxsuccess.com. Driving business growth through a focus on customers, experience and talent.

#southasiansuccess #artcareers #multihyphenate #careers #creativity

In this short episode, Parul introduces the South Asian Success series and discusses her purpose in creating a space for the South Asian experience. She emphasizes community building and the aim to inspire and connect with individuals from diverse backgrounds.

Takeaways

• South Asian experience and why we are highlighting it
• Community building is key - www.southasiansuccess.com
• Call for speakers - https://docs.google.com/forms/d/e/1FAIpQLSfU3qaKi2BxAZE3gfDvwpphr9QpU6loj2eJDa3sTdLdBVN8UA/viewform?usp=dialog

South Asian Success is sponsored by CustomerXSuccess-  a Customer Experience and Customer Success-focused consultancy. We help companies define their customer journeys, drive value creation and retention, and realize organic growth. 

Reach out to discuss ways we can work with you!