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When the lights go out on the water, that's when Nelson and Dustin from Southern Mud Power Sports shine the brightest. Their transition from hammering nails to casting lumens is a tale as captivating as the shimmer of their Southern Lights on the darkest river bend. Join us as we explore the sparkle and splash of boat sales with tales of night rescues and the nitty-gritty of integrating cutting-edge lighting into the latest boat models.

Strap on your life jacket and prepare to navigate the waters of customer education, where teaching the ropes of boat handling is as crucial as the engines that power them. We share the waves we've made in scaling up our boat dealership, and how we've managed to keep quality at the helm while riding the current of market strategies. The art of illuminating the boating industry isn't just about LEDs; it's about shining a light on the importance of matching the right boat to the right person, and the exciting, sometimes wild, journey of selling and customizing these vessels.

Revving up the conversation, we throttle through the excitement of Third Coast Performance's turbocharged boats and their storm-conquering abilities. The roar of engines is matched by the laughter over a lost GoPro and the anticipation of our upcoming, high-throttle race series on YouTube. It's not just about making waves—it's about the horsepower-charged stories, the splashing adventures, and the beaming community that keeps us all afloat. Whether you're a seasoned sailor or simply enjoy a good yarn about innovation on the high seas, this episode is your captain's call to sail into the world of Southern Mud Power Sports.

GUEST WEBSITE: https://southernmud.com/about-us/

CHAPTERS:
0:07
Southern Mud Power Sports and Discussion
3:23
Boat Sales and Lighting Business Expansion
12:28
Boat Sales and Market Strategies
20:40
Boat Models and Hunting Preferences
28:30
Business Expansion and Parachute Planes
34:07
Expanding Dealer Network and Customer Service
46:25
High Praise for Third Coast Performance
57:27
Lost GoPro and YouTube Series

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