Our guest today is Dave Fougeron from Southern Star Brewing Company in Conroe, TX. By now you know that  my focus is interviewing struggling and failing beer businesses so that we can learn from their mistakes. I want to assure you, that’s not why I asked Dave to be on the show.

No, I reached out to Dave so that he could tell us all what we’ve all done wrong and, hopefully, how we can fix it. See, Dave’s brewery has been around since the late 2000’s and he’d been a strong force in Texas craft beer ever since. He is one of those patriarchs of craft beer that has helped define the marketplace the rest of us have been playing in.

I figured we’d get under his hood to break down all the moving parts, the well-oiled systems and identify the special modifications that make it work so well. Instead of learning from his mistakes we’d learn from his successes so we could take that valuable knowledge back to our own business, apply it and get just a little success of our own.

Of course, nothing is ever that easy…….

Episode Sponsored by:

Brewery Direct

Simpson Motorcycle Helmets

Yakima Valley Hops

The Beer Attorney