In this next episode of SoWhoCaresAnyway, I am delighted to introduce Phil Ward, director of the Eastern Applied Research Consortium https://easternarc.ac.uk/ Having first met Phil in 2020, I became intrigued by how a collaborative of research-intensive universities might support the health and wellbeing of their communities. My initial thoughts were, heritage and health? How does that link? But as Phil explains in this episode, the work of the Eastern ARC is much broader, and its impact on health and well-being is vast. So, listen in to hear more about how, under Phil’s leadership, four key focus areas emerged: coast, food, heritage, and sanctuary. The consortium not only links the University of East Anglia, the University of Essex, the University of Kent, and the University of Sussex, but also aims to work together with communities and other regional stakeholders, including NHS trusts, integrated care boards, charities, galleries, and museums, to address various challenges and make a positive impact on their communities.