Imagine being at the top of your game, in constant demand, over-subscribed and then almost overnight, your product or service is no longer wanted.

That's what happened to traditional variety show comics in the 1990s when alternative comedy transformed the way people wanted to laugh.

This is the story behind Ian Richards - my guest today.

After forging a niche for himself in the world of variety entertainment and working alongside some of the greats of comedy, legends like Tommy Cooper, Ian pivoted away from stand-up and now specialises in after-dinner speaking and is one of the top charity auction hosts on the circuit.

His work takes him all around the world and has appeared in front of the Armed Forces over 500 times.

In this episode, Ian offers his take on how the sales person can create a genuine advantage by introducing humour into their sales discussions with customers.

Ian shares ten of his own tips on how you can really improve your engagement with an audience.

And we explore what it takes to be a successful public speaker...

This is a fascinating interview with someone who's made a forty-year career out of making people laugh!

http://agents.ianrichards.co.uk/

https://www.salescadence.co.uk/