It was Benjamin Franklin who first said that “Honesty is the best policy” and it’s a mantra that any sales professional looking to find, win and keep more customers, would do well to affirm daily.

Whatever our business, our role is to attract customers and as we’ll find out on today’s episode, there are a number of reasons why being honest with ourselves and our customers is the key to being successful in sales.

Equally important, is our ability to create the right first impression when prospects come calling, but how do you do that all of the time?

Is it possible to maintain a calm and professional exterior when inside, the stresses and strains of the daily grind and hustle leaves us raging?

How about working with customers who don’t match your ideal profile?

Do you accept the work, get paid, and move on or turn them down and go hungry?

In the first episode of Season Two of the podcast, we’ll tackle all three issues head on and discover tips for each which can help lead towards the goal of sales success.

https://www.salescadence.co.uk/