The Salescadence Podcast

SP208: Building a Publishing Company from the Top Down


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Joining The Salescadence Podcast on this episode is Sue Wilcock, owner, editor and publisher of Suffolk Director magazine.

A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems.

Here’s just a few of the topics we discuss:

• Why, when most of us get our information on-line these days, is there a space to position a ‘hard copy’ magazine that arrives in the post and one which the readers truly enjoy reading.

• The challenges that come with building a brand from scratch and the mindset that’s needed to maintain the discipline and focus to keep moving forward.

• The importance of, and the benefit that comes with, when you truly know who your ideal customer is.

Hear a very engaging conversation with a highly experienced business woman who knows exactly what’s needed to deliver a successful product to the market.

To contact Sue Wilcock:

• LinkedIn: https://www.linkedin.com/in/suewilcock/

• Website: https://www.suffolkdirector.com/ https://www.norfolkdirector.com/

• Facebook: https://www.facebook.com/NorfolkDirector/

• Twitter: https://twitter.com/SuffolkDirector

https://www.salescadence.co.uk/
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The Salescadence PodcastBy Matt Sykes


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