The Salescadence Podcast

SP402: Simon Bowkett - Is it the End of the Road for Car Salespeople?


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On this episode, Simon Bowkett, Sales Trainer, Author and Speaker, provides an often-unseen insight into the world of the motor trade and shares his take on the shift towards online car sales and the impact that is having on the role of the sales person.

When Simon left his native Australia in 1995 and arrived in the UK, little did he know that he world not only stay there and establish himself as one of the most sought-after authorities in the world of car sales training.

In this episode, you’ll hear how Simon transitioned from selling cars to teaching people how to sell cars by throwing a sales trainer out of his dealership and it’s a lesson to anyone who subscribes to the “those that can’t sell, teach” mantra.

• We talk about the two-way negotiation that happens in every car sale

• We explore what life will be like for car salespeople who don’t embrace the online world

• We look at the mistakes that sales people all make and how to avoid them

This is an episode packed full of ‘no holds barred’ engaging wisdom, with stories and valuable advice from a true sales professional turned sales trainer – if you think it’s easy to sell a car in today’s world where the buyer holds all the aces, think again!

To contact Simon:

LinkedIn: https://www.linkedin.com/in/simon-bowkett-39a23a20/?originalSubdomain=uk

Website: https://symcotraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

If you want to spend less time looking for leads and more time converting them, check out the guys at Marketing Replublic - https://www.marketing-for-business.com/
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The Salescadence PodcastBy Matt Sykes


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