In this episode, podcast host, Matt Sykes, explores the world of role play and explains why this often under-used sales training practice is one of the most effective tools a sales leader can leverage to improve sales team confidence, enhance buyer experience and increase conversion rate.

During this podcast, Matt discusses:

• The four levels of competence

• The science behind how we create repeatable actions

• Three ways to make role play enjoyable, engaging and effective

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk with Matt about how to improve your sales results? You can book a complimentary 15minute call with Matt here: https://calendly.com/salescadence/15min