The space sector is data-rich but insight-poor. Jack Kuhr, head of research at Payload Space, joins the show to unpack how business, budgeting, and performance data—not spacecraft science—can shape investments, drive growth, and influence policy. Is there a data crisis in the space industry? What gets measured, what gets missed, and how does that shape the decisions we make about space? Kuhr shares his approach to surfacing the real story behind the numbers—and why clarity, context, and narratives matter.

Discover more at: https://www.planetary.org/planetary-radio/lies-and-space-data

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