If you're running a group program, mastermind, or membership in 2026 (or thinking about pivoting into one), this episode is for you.

The way these offers work is shifting. And if you're still running yours like you were in 2021, you're probably feeling it in your retention, energy, and momentum.

In this episode, I'm breaking down what I'm actually seeing inside group programs right now—what people are paying for, what's no longer landing, and what needs to shift if you want to scale without burning out.

Inside, I’m sharing:

• How I actually use AI for myself and clients (it’s not writing captions)
• A bunch of behind-the-scenes hacks that make running your business way less clunky

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Inside, I share:

• The mindset shift that makes selling feel natural (even fun)
• How to weave story, insight, and pitch together so it all feels valuable
• One of my go-to sales email types that turns readers into buyers

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Inside, I’m sharing:

• The totally normal launch cycle nobody prepares you for
• How to know if you should pivot… or just hold your nerve

4 quick checks to make sure nothing’s actually “broken”

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Inside the episode, I break down:

• The very first thing we do when a client has a new offer idea (or wants to relaunch something existing)
• The master doc we use to track every asset, deadline, and deliverable
• Why we test everything (and how I end up receiving 6 versions of the same email lol)
• My go-to data points for post-launch reviews so we know exactly what’s working and what’s not

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In this episode, I dive into what’s really been going on behind the scenes of my business in 2025—aka the year that’s quietly become my most transformational (and most profitable) yet.

We talk about:

• Why I took a 3-month social media break—and what I learned from it
• The “hiding” energy I didn’t realise I was operating from
• What it actually looks like to expand your capacity and hold more

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Join the Waitlist for 1:MANY Mastery

Find me on instagram @imstephdunn

In this episode, I share the 5 step process I followed to prep myself for ending the year strong!

• The importance of reflection and goal setting
• Reflecting on where you are NOW
• A framework for setting clear + intentional goals
• Practical strategies for staying in track

We'll also touch on the concept of creating a weekly rhythm, the benefits of outsourcing, and how to use scripting as an energetic practice for staying tapped into your vision..

You can read the accompanying blog post for this episode HERE.

+ the Weekly Rhythm blog post HERE.

In this episode, we dive into the foundation of any successful launch - having a great offer. We'll explore:

• Why your offer matters more than you think
• The key elements that make up an irresistible offer
• How to craft an offer that resonates with your ideal clients
• Common mistakes to avoid when creating your offer
• Why a great offer makes launching easier and more effective

We'll also touch on the importance of client experience and how to design an offer that not only sells well but delivers real value to your clients.

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Mentioned in this episode:

Scalability Potential

Want to see just how achievable your next level of business expansion is?

Access the FREE scalability resource here.

In this episode we dive into the debate of Live Launching vs Evergreen and I'll share my thoughts on:

• The difference between live launch + evergreen
• The main reason I think people want to go evergreen
• Mistakes people make when live launching + selling on evergreen
• Things to consider before taking your offer evergreen

🔗 Links

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In this episode, we dive into the idea of focusing on a signature offer to scale. I'll share behind the scenes of 3 of my clients who have created 100K+ from just one core offer..

🔗 Links

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Mentioned in this episode:

Scalability Potential

Want to see just how achievable your next level of business expansion is?

Access the FREE scalability resource here.