Welcome to the Software Process and Measurement Cast 151! The SPaMCAST 151 features my essay Urgency and Importance: A Balance? Today's world is complicated. The lines between home and work have all but been erased due to tools that provide 24x7 connections and data feeds. The competition for our attention is daunting. Interested in being a sponsor? Contact Tom Cagley at [email protected] for a rate sheet or to discuss options. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Have you bought your copy? Contact information for the Software Process and Measurement Cast Email: [email protected] Voicemail: +1-206-888-6111 Website: www.spamcast.net Twitter: www.twitter.com/tcagley Facebook: http://bit.ly/16fBWV Next! SPaMCAST 152 will feature an interview with Ron Rosenhead. Can you say project management? Even if you can't say project management, Ron will amuse and educate you!