Show 35 is my interview with Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies.  The use of social media is a fact of life, we are now challenged with how we take advantage of the possibilities.

 

Charlene Li, Vice President & Principal Analyst, primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office.

In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies. She also contributes to her Groundswell blog and plans to publish a book by the same name in spring 2008.

 Website:       http://blogs.forrester.com/charleneli/

 The essay is an excerpt from my paper “When Good Numbers Go Bad:  Mistakes”.  The excerpt explores the impact of mistakes on metrics programs as the grace and speed in which programs recognize and recover from a mistake will determine the long-term prognosis of the program (assuming you don’t make the same mistake more than once or twice).  If you are interested in a complete copy of the article please contact me at [email protected].  The text of the essay can be found at .  Comments and corrections are welcome.

There are a number of ways to share your thoughts . .

Email SPaMCAST at  Voice messages can be left at 1-206-888-6111Twitter – BLOG –

Future Events and the next . . .

Conference season is beginning!

I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at .  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM,

I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at http://www.qaiquest.org/toronto/

Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at .

Next Software Process and Measurement Cast:

On the next SPaMCAST we continue with the powerful interview with Phil Armour on estimation.   The interview contains even more sage wisdom from Phil so keep your notebook close at hand!