SPaMCAST 574 features our interview with Ian Reynolds, chief Solutions Architect at Zibtek  We answered the question, What is a solution architect? The discussion coved ideas across starts-ups, medium, and large-sized businesses. Ian paints the solutions architect as an action hero whose raison d'être is to deliver business value. Ian’s Bio: Ian is a partner and chief Solutions Architect at Zibtek - a software development firm focused on helping businesses of all sizes in the US to solve their core problems with the software. Ian has spent his career consulting and helping different industries to empower greater profitability and efficiency. He loves to share his experiences and ideas on building the right tools through custom software.  Website: LinkedIn: Facebook: Twitter: Re-Read Saturday News In this week’s installment of our re-read of we talk about bad events.   The chapters in Part 4 of Thinking Fast and Slow are relatively short and punchy, but the ideas aren’t small. I think these chapters are the most useful on a day-to-day basis.  Chapter 28 goes into depth on the concept of loss aversion. Loss aversion works because people evaluate outcomes as losses or gains, and losses loom larger than gains.  Remember, if you do not have a favorite, dog-eared copy of , please buy a copy.  Using the links in this blog entry helps support the blog and its alter-ego, The Software Process and Measurement Cast. ,  It’s time to get reading! The current installment of Re-read Saturday  Week 28:   http://bit.ly/33hAgUi Next SPaMCAST SPaMCAST 575 will feature our essay on the lightning-rod issue, hybridizing agile methods and techniques. An action many people perform without a good handle on the pitfalls. We will also have a visit from Jon M Quigley and his Alpha and Omega of Product Development column.