Happy Birthday to the Software Process and Measurement Cast. SPaMCAST 583 marks the beginning of the Podcast’s 14th year!  The first podcast of year 14 features a three-way discussion between Susan Parente, Anthony Mersino, and myself. We discussed the pros and cons of hybridizing agile frameworks. Hybridizing agile approaches is a lightning rod concept in many circles. Susan, Anthony and I have different experiences and opinions on the topic. The conversation was spirited. Business Agility Conference is sponsoring this Podcast!   Dates: March 11-12, 2020 Location: New York City, 117 West 46th Street URL:   Use the special code “spamcast” to get a 20% discount!  The Business Agility Conference is an intense 2-day event focusing on the future of business, focusing on customer centricity, employee engagement, organization design, product innovation, and next-gen leadership. The Conference is bringing together some of the greatest speakers and practitioners of business agility to share their experiences and the benefits their organizations have gained from exploring new and agile practices.  This is the first, and original, Business Agility Conference. The goal is to bring the local and international business agility community together in a friendly, educational and fun environment to exchange and explore ways to create lasting change. This conference is unique, not only in the topic but also in structure. You will experience; 20-minute “Art of the Possible” stories from each speaker 20-minutes Panel Q/A with the audience for each theme 45-minute deep dives and facilitated peer conversations This year’s speakers include current and prior executives from Zappos, Amazon, Pacific Life Insurance, Scrum Alliance, the Chair of the Board of CHOICE, as well as thought-leaders from Menlo Innovations, Freddie Mac, and AgilityHealth. URL:   Use the special code “spamcast” to get a 20% discount!   Support the podcast and blog by visiting the link and adding the Business Agility Conference to your conference dance card in 2020! Re-Read Saturday News This week as we discuss Chapter 37 and 38 of we are quickly closing in on the completion of the re-read. Chapter 37, Experienced Well-Being, and Chapter 38, Thinking About Life, are the last two chapters before Kanhneman’s conclusions. Assuming “God willing and the creek don’t rise” (), we will begin Crucial Conversations in three weeks. I have purchased my copy and have started reading the book.  The current installment of Re-read Saturday is: Week 36 - -    Or start at the beginning Week 1: – The next book in our Re-read Saturday Feature is Crucial Conversations Tools for Talking When Stakes Are High, Second Edition by Patterson, Grenny, McMillan, Switzler. I have never read this book, I just ordered the book using the link (using the link helps support the blog and podcast). If you do not have a copy or have tossed it at someone during a crucial conversation, it is time to buy a copy. Please use the link above!   Next SPaMCAST SPaMCAST 584 will feature our interview with Allan Kelly. We discussed his new book, . The role of a product owner is often misunderstood and always hard. Allan gets things sorted for us!