SPaMCAST 584, the first interview of our 14th year of the SPaMCAST, features our interview with Allan Kelly. We discussed his new book, . The role of a product owner is hard and often misunderstood.  Allan offers practical advice on sorting the role out. Allan’s Bio Allan has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. He is the author of seven books including "Continuous Digital", "Little Book of Requirements and User Stories" and his latest book is "Art of Agile Product Ownership." When not writing Allan consults and coaches, helping companies embrace the agile and digital world, and teams to improve their performance. Links: Me: www.allankelly.net Blog: www.allankelly.net/blog Retrospective cards: www.dialoguesheets.com Twitter: https://twitter.com/allankellynet Business Agility Conference is sponsoring this Podcast!   Dates: March 11-12, 2020 Location: New York City, 117 West 46th Street URL:   Use the special code “spamcast” to get a 20% discount. The Business Agility Conference is an intense 2-day event focusing on the future of business, focusing on customer centricity, employee engagement, organization design, product innovation, and next-gen leadership. The Conference is bringing together some of the greatest speakers and practitioners of business agility to share their experiences and the benefits their organizations have gained from exploring new and agile practices.  This is the first, and original, Business Agility Conference. The goal is to bring the local and international business agility community together in a friendly, educational and fun environment to exchange and explore ways to create lasting change. This conference is unique, not only in the topic but also in structure. You will experience; 20-minute “Art of the Possible” stories from each speaker 20-minutes Panel Q/A with the audience for each theme 45-minute deep dives and facilitated peer conversations This year’s speakers include current and prior executives from Zappos, Amazon, Pacific Life Insurance, Scrum Alliance, the Chair of the Board of CHOICE, as well as thought-leaders from Menlo Innovations, Freddie Mac, and AgilityHealth. URL:   Use the special code “spamcast” to get a 20% discount!   Support the podcast and blog by visiting the link and adding the Business Agility Conference to your conference dance card in 2020! Re-Read Saturday News  This week we complete the material in . The Conclusion Chapter is the last of the main material in the book. In this chapter, there are three areas I want to highlight. Next week we finish the re-read in earnest with a few closing thoughts.  The previous  installment of Re-read Saturday is: Week 37 - -   Or start at the beginning Week 1: – The next book in our Re-read Saturday Feature is Crucial Conversations Tools for Talking When Stakes Are High, Second Edition by Patterson, Grenny, McMillan, Switzler. I have never read this book, I just ordered the book using the link (using the link helps support the blog and podcast). If you do not have a copy or have tossed it at someone during a crucial conversation, it is time to buy a copy. Please use the link above!   Next SPaMCAST The SPaMCAST 585 features an intimate conversation between Jon M Quigley, Susan Parente, and myself discussing experimentation, learning, and a deep dive into whether teams are enabled to get the maximum value from agile.