In this edition of the Software Process and Measurement Cast, I talk with Rick Hall, CEO of Aginity. Rick and I talked about analytics, which has been Rick’s lifelong passion. Rick provides insights on how analytics fits in a modern organization and how to staff that group.  We also discussed serial entrepreneurship. His advice is, if you don’t have passion for the idea, don’t try it.  Rick Hall is a software entrepreneur focused on the analytics market.  He has led the development of over a dozen software products and taken several companies from the early stage to an eventual sale. Rick led a group in the purchase of Aginity in March of 2020, and has taken over the CEO role as a result.  Aginity was an early innovator in Analytics Management and launched Aginity Pro early last year.  The product is off to a fast start attracting 13,000 subscribers in the first nine months and is set to grow by more than 250% through 2021.  Reach out to Rick  The Software Process and Measurement Cast is a proud media sponsor of the DevOps Online Summit.  Not to put too fine a point on it, one of the best ways to get your message heard is to speak.  The crew at the DevOps Online Summit provides a phenomenal platform to network with fellow practitioners from all over the world. Start the journey to speaking at the DevOps Online Summit 2021 by submitting at https://bit.ly/3syp2c5 Re-Read Saturday News  As we begin Chapter 6 this week, we have four more weeks of our re-read of  by Jeff Dalton. We have three more chapters and then we will conclude with a few final notes before beginning (it is time to buy a copy).   Chapter 6 goes into detail on the Performance Circle: Affirming.  This is the part of the Agile Performance Holoracy (APH), Affirming asks teams and organizations to continuously evaluate whether they are being effective, and then to take steps to improve.  This week’s installment can be found at www.tomcagley.com/blog Previous installments: Week 1: -   Week 2: - Week 3: -   Week 4: -   Week 5: -   Week 6: -   Week 7: -   Next SPaMCAST Year 14 is a wrap with this podcast, next week we start the next 14!  Thank you to everyone that has been part of the first 14 years.  The next week the Software Process and Measurement Cast week we begin year 15 with a visit from Johanna Rothman.  We talked about her THREE new books, and, as usual, people, agile, and the world. I could not ask for a better start to our podcast year!