We open the Software Process and Measurement Cast 763 with an application of critical thinking. Can you see the Great Wall of China from space? Urban legends say yes, Chip and Dan Heath (check out our re-read of ) say no. Let's think about this. We also have a visit from Jon M Quigley. Jon and I discuss the implication of the saying “time is money.” In the information economy using that old saw can lead to more problems than it solves. Re-Read Saturday News This week we begin our re-read of by Chip and Dan Heath in earnest. The Introduction lays out the framework for the book and a lot more. This is not one of those introductions you can skip.   I can tell that this reading of is going to be different than the first. Heraclitus stated, “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” This re-read may well be an examination of the dangers of accepting sticky ideas and those that generate sticky ideas. Buy a copy of the book and then catch up on the logistics of this re-read: Week 1: -   Week 2: -   Next SPaMCAST  In the Software Process and Measurement Cast 764 will feature my conversation with Johanna Rothman. We discussed her new book Successful Independent Consulting. Well we started there and then hit topics like personal value and the impact of success. Talking with Johanna is the same as attending a master class.