In Software Process and Measurement Cast 764 we feature my conversation with Johanna Rothman. We discussed her new book Successful Independent Consulting. Well, we started there and then hit topics like personal value and the impact of success. This might be the eleventy-first conversation I have had with Johanna, and each time I look forward to our time together with anticipation. They are always like attending a master class.  Buy a copy of Successful Independent Consulting. Available everywhere including:   Leanpub: Amazon:     Johanna’s Bio: Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your thorny problems. She helps leaders and teams learn to see simple and reasonable options that might work. Those practical alternatives can help them be more effective with others at work. With those choices, they can choose what—and how—to adapt their product development. With her trademark practicality and humor, Johanna is the author of 19 books, hundreds of articles, and blog posts about many aspects of product development. Her most recent books include Successful Independent Consulting, Free Your Inner Nonfiction Writer, and Modern Management Made Easy series. Find her monthly newsletter and blogs at   & .  Editor's note: If you are not subscribed to Johanna’s newsletter…you should be. Re-Read Saturday News Simple is the first principle of making something sticky. It is also the title of chapter 1 of . There are three areas in this chapter I would like to spend more time with.  The formula core + compactness = simple Curse of knowledge  Metaphors and analogies As you read the chapter you will see that all three are intertwined; however, each of the three is useful to consider in isolation. Buy a copy of the book and then catch up on the logistics of this re-read: Week 1: -   Week 2: -   Week 3: -   Next SPaMCAST  In the Software Process and Measurement Cast 765, we will continue with our summer theme on critical thinking by exploring how experts, experience, and evidence apply to critical thinking.  We will also have a visit from the one and only Susan Parente, who brings her Not A Scrumdamentalist column to the podcast.