What is SEO and organic marketing? How can it help me get more leads and increase sales? Search engine optimization...

Don Riling worked at Olympic Hot Tub for 21 years before he purchased the business. Hear about how his role...

A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing...

As employees of All Seasons Pools & Spas, Adam Litke and Loren Cohodes would talk about one day being the...

Kelly King was a longtime employee at Mountain Hot Tub in Bozeman, Montana. In 2014 he bought the company. In...

Tyler and Greg from The Brothers Pools Service and Repair share their strategy for online reviews, and how they used...

Peek behind the editorial curtain with Megan and Dave to learn how our Expansion Issue came to be.  

Dave shares how his automated reviews system works. Read the corresponding magazine articles here and here. DAVID CARLETON is president of SpaPoolMarketingSuccess.com, a...

Some of the common problems with review sites and how to handle negative online reviews. Read the corresponding magazine articles here and...

Not getting very many online reviews? Having trouble navigating Yelp, Google and Facebook reviews? Our online expert Dave Carleton explains...