#awinewith Catherine Ashton, Founder of Critical Info
In this episode we talked about...
- A spinal injury forced Catherine to rethink her career and ultimately led her to create something deeply meaningful.
- After the sudden loss of a friend, she realised how unprepared most people are for death.
- Catherine transformed personal grief into a mission-led business designed to help others through difficult times.
- She believes talking about death shouldn’t be taboo, and that planning ahead is an act of love.
- Her business is designed to support both her clients and her own health and lifestyle needs.
- You don’t need a “perfect” business plan to get started.
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Thank you to IP Australia for supporting the SPARK podcast and women in business.
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