Spark! with Shereen

In this webinar replay, I'll teach you how to create a winning strategy to grow your brand using high-impact content without any marketing experience.

I'll take you through my three secrets to making this happen.

For more hands-on guidance from us, join our upcoming program where we will help you Strategize, Create, and Publish Winning Content With No Media Experience in Just 4 Weeks.

Learn how to engage and grow your audience through organic marketing by actually creating and publishing content throughout our program.
In addition to classroom learning, you'll also create winning content through the program during office hours.

Our first cohort starts July 4, 2023, and ends July 28, 2023. You can enroll and learn more about the program here.

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Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

Did you know that about 50 million people consider themselves creators? In this episode, I cover the topic of social platforms battling it out to get creators creating their cooking, dancing, and even stock advice tips on their platform.

I run through:

1. TikTok,
2. YouTube and Shorts,
3. Short-form video consumption stats,
4. What other platforms are doing to compete (the likes of Facebook, Instagram, Twitch, and so on).

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In this episode, I cover the topic of newsletters being on-trend. In fact, many business-savvy writers and platform enablers are jumping on the opportunity!

I run through:

1. Facebook and Bulletin,
2. Twitter and Revue,
3. Substack and Letter,
4. My latest podcast with Kef Connect on the topic of gaming,
5. My latest podcast with akhbaraka on the topic of athleisurewear.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In this episode, we discuss the topic of content platforms being in a bit of a tiff over luring creators in. In addition to offering “winning” features and functionalities, another (and most obvious) incentive has proven to be good old cash *cha-ching*.

In this episode we discuss:

1. Platform incentives = payday (YouTube and Facebook vs. Patreon),
2. Recurring payments from fans (features by Substack, Tumblr, Twitter, Apple Podcasts, Spotify, and Quora),
3. Grants from Platforms,
4. My latest podcast with Kef Connect on the topic of the tech startup scene in the Middle East.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In this episode we discuss the topic of the creator economy changing to target Gen Z on the baraka akhbaraka deep dive podcast.
Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In this episode we discuss:

1. The topic of the retail and fashion industry changing to target Gen Z on the baraka akhbaraka deep dive podcast,
2. Clubhouse's collaboration with TED podcasting network,
3. Twitter's Spaces feature,
4. Spotify's Green Room feature,
5. Facebook's Live Audio Room feature,
6. Discord's  Live Stages feature,
7. #socialcommerce's billion dollar opportunity,
8. TikTok and Shopify's recent partnership,
9. My latest podcast hosting gig on Kef Connect on the topic of citizen journalism.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In this episode we discuss:

1. The topic of the financial industry changing to target Gen Z on the baraka akhbaraka deep dive podcast,
2. Our latest project: a motion graphics educational series about crypto,
3. Spotify's Q2 2021 ad revenue growth,
4. Substack's business move with Booksmart Studios,
5. A content creation queue from NBA's new NBA Jams show with iHeart Media,
6. The role of newsletters for podcasting a la WordPress, Tumblr, Automattic, and Pocket Casts,
7. Netflix's publishing plans,
8. My latest podcast hosting gig on Kef Connect on the topic of NFTs and crypto.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

I’ve received an overwhelming amount of support from you all towards my relaunch of the Spark! with Shereen and the fresh Season 2 format — thank you all for being super fans!

In this episode we discuss:

1. Cybersecurity on the baraka akhbaraka deep dive podcast,
2. Karat Financial as a line of credit for creators, 
3. Augustus Media as a regional content creator raising funds through peer-2-peer lending, 
4. Beehive as a regional FinTech player enabling alternative financing solutions, 
5. My podcast hosting gig on Kef Connect, 
6. What I think of my Whoop data.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

It’s been about a minute since I last wrote to you. After a much-needed Season 1 break, we’re back with a makeover, and I can’t wait to share with you what’s up.

In this episode we discuss:

1. Spark Studios, 
2. Hello Sunshine, 
3. A24, 
4. SpringHill Entertainment, 
5. Netflix, 
6. The Co-Dubai, 
7. Mal O’Brien.

Want to read the episode instead? Access the show notes here, and subscribe to our newsletter whilst you're on our site.

Feel like socializing? Connect with us on Instagram and Linkedin.

Got something you'd like to discuss with us? Email us at [email protected]

We’re a studio that produces original content & provides content-as-a-service.
Podcasts hosted by @shereenabdulla.

In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.

Together we discuss:

1. Aspects of marketplace apps to consider
2. B2C marketing strategies
3. Operational complications of working with third parties
4. A bunch of tech startup mentions

Want to read the episode instead? Access the show notes here.

Feel like socializing? Connect with us on Instagram and Linkedin.

Subscribe to our newsletter on our website.

Got something you'd like to discuss with us? Email us at [email protected]

Podcasts hosted by @shereenabdulla.

Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.