Spartan Insights

Join us in listening to Kyle Mayton and Jacci Weber talking about Marketing Resarch after the MSMR program. Jacci talks to Kyle about his work after graduating from the MSMR Program and his job as an Associate Account Director at QualSights!

Join us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.

Join us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.

Join us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success

Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.

Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.

Professor DeVeaux shares his journey from engineering and manufacturing to the consumer section of brand management, product planning, and forecasting with major companies in the automotive industry. He also discusses the benefits of teamwork and making meaningful professional connections and how those actions can lead to exciting career opportunities. Professor DeVeaux also covers key characteristics of how MSU MSMR teaches students to be critical thinkers. Learn more about Professor DeVeaux's journey from a global leadership role to MSMR Professor.

Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from this episode.