Spartan Insights

Join our experts to learn more about how to accelerate and advance your career in marketing research, insights, analytics, and business. Our special guests include Julie Kurd, Chief Customer Officer at Intuify, Matt O'Mara, MSMRA Vice Chair Person and Managing Director of Cranbrook Search Consultants, Kari Bushey, MSMRA alum and Marketing Research Manager at Intuify, and Jessica Richards, Senior MKT MS Programs Director at Michigan State University. The artwork and editing support for this episode was provided by Janny Mach, MSMRA student. 

Listen to our experts, who provide valuable career advice for navigating your professional path in marketing research, insights, analytics, and business. Special guests include Julie Kurd, Chief Customer Officer at Intuify; Kari Bushey, MSMRA Alum and Client Services Manager at Intuify; Matt O'Mara, MSMRA Advisory Board Vice Chair and Executive Search Professional at Cranbrook Search Consultants, and Jessica Richards, Senior MKT MS Programs Director at Michigan State University.

Join us in listening to Kyle Mayton and Jacci Weber talking about Marketing Resarch after the MSMR program. Jacci talks to Kyle about his work after graduating from the MSMR Program and his job as an Associate Account Director at QualSights!

Join us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.

Join us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.

Join us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success

Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.

Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.